Hakuhodo Percept, the Delhi-headquartered Indo-Japanese agency, has won the creative and integrated brand duties for the launch of a new car in the B segment from Maruti Suzuki.
The process of awarding the business involved a multi-agency pitch, which was initiated around mid November 2014. The agencies that were involved in the pitch comprised Maruti Suzuki's incumbent agencies Lowe, Capital, Dentsu and new entrant Hakuhodo Percept.
The name of the new model is undisclosed as of now but is slated for May 2015 launch. A fully integrated campaign is being planned to break around the same time.
Kosuke Kataoka, executive director, Hakuhodo Percept, said, "Winning this new brand from Maruti Suzuki gives us all immense pride and marks an important step in our journey together, which we re-initiated in early 2014 with the extremely challenging Delhi Auto Expo. We are looking forward to making this launch a huge success."
Manohar Bhat, vice-president, marketing, Maruti Suzuki India, commented, "We are happy that Hakuhudo has come on board. Hakuhudo is associated with Suzuki Japan on various brands and we do believe that our brand will benefit from that experience.”
Elvis Sequeira, COO, Hakuhodo Percept, said, "It's an incredible win. The excitement in the agency is unbelievable. We are so happy to welcome this very popular brand back to our agency."
Prior to this, in 2008 Hakuhodo Percept had managed the creative mandate for Maruti Suzuki’s A-Star.