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Britannia’s equal parenting campaign: Does it hit the right spot?
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39 minutes ago
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Britannia’s equal parenting campaign: Does it hit ...

Now in its third year, the brand’s Milk Bikis ads, featuring Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?

Akshay Kumar turns Welspun's home textiles into a comedic masterpiece
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Tata Consultancy Services emerges as India’s most valuable brand, for the third time in a row: Kantar report
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65% of consumers want brands to collaborate with vernacular influencers: Survey
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Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.