GroupM has announced the appointment of Manu Prasad as South head for its social media practice. He will be based in Bengaluru. He was heading the social media practice at Myntra.com prior to the move. At GroupM, he will report to Karthik Nagarajan, national head for social media.
On the move, Prasad said, “GroupM has an exciting roster of clients, and I am thrilled at this opportunity to work with a diverse set of brands – across product categories, and at different stages of their lifecycle and social evolution. The goal would be to make each of them the gold standard in social, in their respective domains.”
Nagarajan added, “Manu brings in a wealth of marketing leadership experience, across media platforms. His experience of having built a social media program ground up, in a category as dynamic as e-commerce, will be a huge asset. Our clients, especially the ones in the southern markets, will benefit substantially from his contribution.”
Prasad has almost a decade of experience in traditional and digital brand management, having worked on WorldSpace, Mid-Day and several brands in the Times Group.
GroupM manages the social media of over 70 different brands including those from Nestle, Arvind Mills, P&G, Frito Lay’s, PepsiCo India, Titan Industries and Star TV.