Grey appoints Divyapratap Mehta as senior planning director

Grey group has appointed Divyapratap Mehta as senior planning director. He will be based out of Delhi.

Bindu Sethi, SVP and national head of planning, Grey India said, “In our effort to enhance the quality of our brand work and the offering to clients, we are strengthening our planning talent and resource pool. It gives me great pleasure to welcome Divyapratap to Grey and the planning team.”

On his appointment, Mehta said, “Grey offers a great combination of the right people with the right thinking. Along with the team, I look forward to facing the challenges that will come my way as I take on this new role. I am proud to be part of an agency that understands and appreciates the value of powerful planning and emphasizes the need to create advertising that becomes ‘Famously Effective’.”

Mehta has led various new business initiatives in India, Thailand and Japan during his stint with Lowe Lintas as associate vice president planning and as regional planning director-South East Asia-Lowe Worldwide. Prior to this, he worked with various agencies like TBWA, Leo Burnett and McCann Erickson.