Campaign India Team
Sep 10, 2020

Great Learning appoints Mindshare to handle media

Account won post a multi-agency pitch

The agency's office in Bengaluru will handle the mandate
The agency's office in Bengaluru will handle the mandate
Mindshare has bagged the media duties of Great Learning. The account was won post a multi-agency pitch.
 
The agency will handle the traditional and media planning and buying for the edtech company.
 
Aparna Mahesh, chief marketing officer, Great Learning, said, "Great Learning is at the cusp of immense growth, especially right now, with lifelong learning becoming a household phenomenon. We see Mindshare as a strategic partner in our efforts towards building effective and lasting relationships with all our stakeholders. We look forward to working in tandem with the agency to further our brand's relevance and growth journey."  
 
Parthasarathy Mandayam, CEO - Mindshare South Asia, said, “We are absolutely delighted to partner with Great Learning. We will leverage the best practices across digital, data and content to help drive the brand to success. This sector has seen phenomenal growth and evolution. With our philosophy of adaptive marketing and our performance-driven approach, we will ensure brand and business results for Great Learning. We look forward to partnering the brand in this exciting journey”
 
The account will be managed by Mindshare’s Bengaluru office.
Source:
Campaign India

Related Articles

Just Published

2 minutes ago

From rosé to revelations: The top PR trends ...

A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.

3 hours ago

Amorepacific Group looking to hire advertising agency

The Korean beauty conglomerate is looking to expand its reach in the Indian market, and leverage OOH and theatre advertising strategies to achieve this goal.

17 hours ago

Ipsos launches Creative|Spark AI ad testing ...

The prediction model is built on Ipsos’ signature creative assessment solution and incorporates five years of validated creative database, based on 18,000 human response cases.

22 hours ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.