Mindshare has bagged the media duties of Great Learning. The account was won post a multi-agency pitch.
The agency will handle the traditional and media planning and buying for the edtech company.
Aparna Mahesh, chief marketing officer, Great Learning, said, "Great Learning is at the cusp of immense growth, especially right now, with lifelong learning becoming a household phenomenon. We see Mindshare as a strategic partner in our efforts towards building effective and lasting relationships with all our stakeholders. We look forward to working in tandem with the agency to further our brand's relevance and growth journey."
Parthasarathy Mandayam, CEO - Mindshare South Asia, said, “We are absolutely delighted to partner with Great Learning. We will leverage the best practices across digital, data and content to help drive the brand to success. This sector has seen phenomenal growth and evolution. With our philosophy of adaptive marketing and our performance-driven approach, we will ensure brand and business results for Great Learning. We look forward to partnering the brand in this exciting journey”
The account will be managed by Mindshare’s Bengaluru office.