Campaign India Team
Nov 22, 2011

Google’s Rajan Anandan on ASCI board

The ASCI plans to step-up effort to promote fair advertising practises in online space

Google’s Rajan Anandan on ASCI board

The Advertising Standards Council of India (ASCI) has appointed Rajan Anandan, managing director and India’s country head of Google as a member of its board of directors.

With Anandan’s appointment, ASCI plans to step up its efforts to promote fair advertising practises in the online space.

Commenting on Anadan’s induction on ASCI’s board, I Venkat, chairman, ASCI said, "The internet is increasingly becoming a significant touch-point for brands to connect with consumers. Thus, it becomes essential that online advertising is aligned to the primary objects of ASCI. Rajan's appointment on ASCI's Board will help ASCI generate the necessary consciousness towards fair advertising practises in the Online domain.”

On his appointment, Anandan said, “The Internet in India has over 100 million users is quickly becoming a scale advertising medium for companies in many industries.  Being on the Board will quintessentially help ASCI and Google to jointly create awareness about fair advertising practises across a large bandwidth of consumer touch-points on the internet.”


Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far