The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
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The association also named the new managing committee for 2025–26.
The company also downgraded its net revenue forecast for the year.
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Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
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