The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
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Incumbent Mother declined to repitch; Ikea is handling the review internally.
The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.
Review aimed to 'reduce complexity, improve execution and accelerate growth'.
