Staff Reporters
Aug 02, 2019

Google releases new ad tools for apps

The update has been rolled out in the US and will extend around the world in the coming months to markets including India soon.

Google releases new ad tools for apps

Google has unveiled a series of updates and new tools for its app advertising community.

Announced at the Think Games at ChinaJoy conference in Shanghai this week, Google has added new integrations to its Google App campaigns platform, allowing app developers to expand their advertising across the Google network.

This includes Discover (formerly Google feed), a platform that helps more than 800 million monthly active users discover content related to their interests, such as news, gaming or sports. Discover is now available through App campaigns, allowing app ads to reach a greater, more relevant audience when they’re looking for new content.

The update has been rolled out in the US and will extend around the world in the coming months to markets including Malaysia, India, Japan, Pakistan and Indonesia.

In addition, app ads will now also appear on YouTube mobile search results, and also be available as in-stream skippable ads. Both functions will again allow developers to reach more user with their app ads.

On top of the new tools to increase reach, Google also enhanced the in-app ad opportunities for developers. Smart segmentation will allow interstitial ads to be segmented so they are only shown to users unlikely to make in-app purchases, thus protecting the app experience for paying users.

Moreover, Google has updated its AdMob Insights tool to let users know instantly if it detects abnormal changes to a developer’s key metrics, such as eCPM, impressions or revenue.

In a blog post, Sissie Hsiao, Google vice president of mobile app advertising, said: “In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses.”

(This article first appeared on CampaignAsia.com)

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

4 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

7 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business

8 hours ago

DigitalKites gets Amit Lall as SVP

Lall was VP - digital at OMD