Google has made the latest in a series of start-up and tech-driven businesses with the acquisition of Nest Labs for $3.2bn (£2bn).
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
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