Good Relations India (GRI) has won the communication duties for Baskin Robbins. Good Relations India will handle Baskin Robbins' media visibility and communication initiatives across India.
Commenting on this, Subroto Mukherjee, chief operating officer, Baskin Robbins said, “Baskin Robbins has been in India since 1993, and taking the brand to the next level, communications will play a pivotal role in the growth of the Baskin Robbins brand across India. After meeting the young and enthusiastic Good Relations India team, we saw them as the right fit. We are confident the Good Relations India team will provide great value addition to take the brand to the next level.”
On winning the Baskin Robbins mandate, Deepak Kanulkar, chief operating officer, Good Relations India, said, “It’s a delight to be working on the Baskin Robbins mandate. In India, this FMCG sector presents a huge opportunity to capitalize on the increase in purchasing power of consumers and the demographic edge of the Indian market.”
