The Government of India has launched a massive print campaign to garner support for their stance on the nuclear issue before the crucial vote of confidence in parliament. The campaign is expected to turn to television later this week.
The advertising campaign is supported by an extensive PR blitz as well, with senior functionaries, including the National Security Adviser, appearing on a number of leading news channels. The campaign aims to clarify the proposed agreement and inform stakeholders (influencers, voters, policy makers) on the vital aspects of the deal and the advantages to India in the long term. The campaign also seeks to dispel fears that signing the agreement will cause India to lose independence in nuclear policy, reiterating that the safeguards will kick in only as far as declared civialian nuclear facilities are concerned.