Goafest 2023: EssenceMediaCom takes home 'Media Agency of the Year' title

Mindshare finished second followed by Madison Media

May 24, 2023 09:11:00 PM | Article | Campaign India Team Share - Share to Facebook

EssenceMediaCom bagged the 'Media Agency of the Year' during the Media Abbys on day one of Goafest 2023.
 
The agency won a total of 20 metals, which comprised a Grand Prix, four Gold, nine Silver and six Bronze.
 
The Grand Prix came for Whisper's 'The Missing Chapter' in the 'Innovative Use of Out of Home' category. The entry also won a Gold. The agency's other Gold wins were for Google (Tapping Twitter to educate users on online safety), Coca-Cola (Let's not just greet, but meet this Diwali) and Thums Up (Dekho Wicket se Cricket).
 
Mindshare finished second on the agency tally with a total of six Gold, five Silver and seven Bronze metals. Two Gold wins came for Dove (one each for Thumbstopping Beauty Biases and Stop the Beauty Test). The agency won a Gold each for Bru (Happiness starts with a cup of Bru), Kwality Walls (Trixy Cinegame - 3 Layers of Fun), Shikhar (Unilever's B2B app reaches a new Shikhar) and Star Sports (RJ Off-Air, IPL on-air). Mindshare Bangladesh also won Gold for 'Rin: My Name, My Identity).
 
Madison Media was third among the winners list, with 11 metals. The agency won four Gold, four Silver and three Bronze. The Gold wins came for Asian Paints (Sreshth Pradhan 2.0), Go Cheese (Anupama and the Go Cheese Factory - the eight minute-long brand integration in daily soap), Blue Star (Blue Star Water Purifier Cresto becomes #1 product on Best Sellers on Amazon) and Vicco (The Content Connection - How Bridging Gaps and Helpling Users Led to 2X the SEO Love).
 
Initiatve Media bagged two Gold, two Silver and six Bronze wins. The Gold wins came for Amazon Prime Video (Aaj ki taza khabar sidhe Jilla Phulera Se) and OnePlus (Unboxing Reinvented: OnePLus' innovative print campaign for the 11R launch).
 
Lodestar UM also won two Gold metals. The Gold wins were for Mahindra (Demand Forecaster) and Agency Research (CEFF - a tool for celebrity endorsement planning). The agency also bagged a Silver and two Bronze wins.
 
Omnicom Media Group (Mercedes-Benz), Social Panga (Manipal Hospitals), Sociowash (Century Ply), Wavemaker (Luminous), White Rivers Media (Astral Foundation) and Xperia Group (Maruti Suzuki Vitara Brezza) were also among the Gold winners.
 
All the winners:
 
Sub CategoryTitleBrandWinnerMetal
01. Innovative Use of Audio Visual'Aanandam Aarambam' - Happiness starts with a cup of Bru!BruMindshareGold
01. Innovative Use of Audio VisualSpotlight of IndiaAsian Paints Royale GlitzMadison MediaSilver
01. Innovative Use of Audio VisualLenskart Shark Tank IndiaLenskartStarcom IndiaSilver
01. Innovative Use of Audio VisualA melodic tribute to the sweetness of Bengali songsCadbury Dairy MilkABP Pvt. Ltd.Bronze
01. Innovative Use of Audio VisualPulsar N160 - Turning TV into Performance MediaBajaj Pulsar N160Initiative Media Private LimitedBronze
01. Innovative Use of Audio VisualExplore the ImpossibleMahindra Auto CorporateLodestar UMBronze
02. Innovative Use of PrintAaj ki taza khar sidhe Jilla Phulera seAmazon Prime VideoInitiative Media Private LimitedGold
02. Innovative Use of PrintUnboxing Reinvented: Oneplus' Innovative Print Campaign for the 11R LaunchOnePlusInitiative Media Private LimitedGold
02. Innovative Use of PrintChill karo and Travel with CleartripCleartripEssenceMediacomSilver
02. Innovative Use of PrintSHARE THE LOAD (STL)ArielEssenceMediacomBronze
03. Innovative Use of ActivationGuardians of the HeartManipal HospitalsSocial PangaGold
03. Innovative Use of ActivationSreshth Pradhan 2.0Asian Paints Ace Te SparcMadison MediaGold
03. Innovative Use of ActivationTanishq Chola immersive experience centerTanishq CholaLaqshya Media GroupSilver
03. Innovative Use of Activation#ConquerWithCourageMountain DewMadison MediaSilver
03. Innovative Use of ActivationTHE SURPRISE BOX!IDFC MF Balance advantage FundMadison MediaBronze
03. Innovative Use of ActivationYashasvi Pradhan; Influencing the Influencer UltraTech CementMindshareBronze
03. Innovative Use of ActivationThe TOOFANI SeatThums UpEssenceMediacomBronze
04. Innovative Use of Out of HomeThe Missing ChapterWhisper India EssenceMediacomGrand Prix
04. Innovative Use of Out of HomeGuardians of the HeartManipal HospitalsSocial PangaSilver
04. Innovative Use of Out of HomeWTF Campaign for a WTF Show like “The Boys”Amazon Prime VideoInitiative Media Private LimitedSilver
04. Innovative Use of Out of HomeKwality Walls-Nolen GurKwality Walls-Nolen GurInitiative Media Private LimitedBronze
05. Innovative Use of CinemaMaruti Suzuki Brezza Relaunch 270-Degree On-Screen Cinema AdvertisingMaruti Suzuki Vitara BrezzaXperia GroupGold
05. Innovative Use of CinemaFarzi ki strategy mai Farzi chupa thaAmazon Prime VideoInitiative Media Private LimitedSilver
05. Innovative Use of CinemaLights! Camera! Alexa! – How Amazon Alexa used cinema to drive relevance for smart home skillsets.Amazon AlexaInitiative Media Private LimitedBronze
06. Innovative Use of RadioRJ Off-Air, IPL On-AirStar SportsMindshareGold
06. Innovative Use of RadioBaat Ghar Ki_Ravi Kishan ke Saath UltraTech CementMindshareSilver
06. Innovative Use of RadioMaaza - Dildar BhaiMaazaEssenceMediacomSilver
06. Innovative Use of RadioChicken Big Mac- Big Mac, Big MistakesMcDonald's IndiaEntertainment Network Indian LimitedBronze
07. Innovative Use of Branded Content - IntegrationAnupama and the Go cheese Factory- the biggest 8-minute-long brand integration in daily soapGo CheeseMadison MediaGold
07. Innovative Use of Branded Content - IntegrationThand RakhSpriteEssenceMediacomSilver
07. Innovative Use of Branded Content - IntegrationSpotlight of IndiaAsian Paints Royale GlitzMadison MediaBronze
07. Innovative Use of Branded Content - IntegrationCello Butterflow says 'Likhoge Change Toh Dikhega Change'BIC CelloInitiative Media Private LimitedBronze
07. Innovative Use of Branded Content - IntegrationPlaygroundCharged By Thums UpEssenceMediacomBronze
07. Innovative Use of Branded Content - IntegrationLakme 'moves in' with Malaika AroraLakmeMindshareBronze
08. Innovative Use of Branded Content - CreationUnleash Your Inner Trailblazer with Mercedes Benz AMG and Kaustabh Radkar #BorntoperformMercedes-BenzOmnicom Media GroupGold
08. Innovative Use of Branded Content - CreationCoke StudioCoca-ColaEssenceMediacomSilver
08. Innovative Use of Branded Content - Creation'Aanandam Aarambam' - Happiness starts with a cup of Bru!BruMindshareSilver
08. Innovative Use of Branded Content - CreationGuardians of the HeartManipal HospitalSocial PangaBronze
09. Innovative Use of Digital Search SEOThe Content Connection - How Bridging Gaps and Helping Users Led to 2X The SEO Love!ViccoMadison MediaGold
09. Innovative Use of Digital Search SEOIn the Search for Plywood PerfectionCentury PlySociowashGold
09. Innovative Use of Digital Search SEOFrom Local to Vocal: Our Hyperlocal & Awareness Content Approach Elevated 2X Organic Growth in mere 6 months. Godrej Properties LimitedMadison MediaSilver
09. Innovative Use of Digital Search SEOTraffic Boost in a Jiff with LSI Keywords - Enhanced relevance, No more Traffic Woes!McDonalds BlogMadison MediaSilver
09. Innovative Use of Digital Search SEOIncreasing online bookings exponentially through innovative SEO strategies The Oberoi Hotels & ResortsInteractive Avenues - A Reprise Network CompanyBronze
10. Innovative Use of Paid SearchBlue Star Water Purifier Cresto becomes #1 product in Best Sellers on AmazonBlue Star LimitedMadison MediaGold
10. Innovative Use of Paid SearchSamsonite: Innovative Dynamic Countdown Search AdsSamsoniteBC Web Wise Pvt Ltd.Gold
10. Innovative Use of Paid SearchShaving StereotypeGillette EssenceMediacomSilver
10. Innovative Use of Paid Searchadidas Paid Search Performance CampaignAdidasEssenceMediacomSilver
10. Innovative Use of Paid SearchHow Tata Motors doubled its sales in 12 months! Tata MotorsOmnicom Media GroupBronze
11. Innovative Use of Social MediaTapping Twitter to educate users on Online Safety GoogleEssenceMediacomGold
11. Innovative Use of Social Media5 Stars EverywhereCadbury 5 StarWavemakerSilver
11. Innovative Use of Social MediaThe D-Series ProjectReliance General Insurance Atom NetworkBronze
11. Innovative Use of Social MediaPodcast Pe SunaSpotifyLodestar UMBronze
12. Innovative Use of Digital DisplayBijli Gul - Power Off, Luminous OnLuminousWavemakerGold
12. Innovative Use of Digital DisplayThe Text And Drive ChallengeKotak General InsuranceIBS FulcroSilver
12. Innovative Use of Digital DisplayGhar Ek, Mauka EkUltraTech CementMindshareSilver
12. Innovative Use of Digital DisplayDisney+ Hotstar x Swiggy | Fire will reign, hunger will not. Our Dragon rider is on the way!Disney+ HotstarMindshareBronze
13. Innovative Use of MobileLets not just greet but meet this Diwali Coca-ColaEssenceMediacomGold
13. Innovative Use of MobileShops For ShoplessCadbury CelebrationsWavemakerSilver
13. Innovative Use of MobileDisney+ Hotstar x Swiggy | Fire will reign, hunger will not. Our Dragon rider is on the way!Disney+ HotstarMindshareBronze
13. Innovative Use of MobileBaat Ghar Ki 2.0UltraTech CementMindshareBronze
14. Innovative Use of CommerceUNILEVER's B2B app reaches a new SHIKHAR (Peak)!!!ShikharMindshareGold
14. Innovative Use of Commerceadidas Paid Social Performance CampaignAdidasEssenceMediacomSilver
14. Innovative Use of CommerceShops For ShoplessCadbury CelebrationsWavemakerBronze
15. Innovative Use of GamingDekho Wicket Se CricketThums UpEssenceMediacomGold
15. Innovative Use of GamingFIRST EVER GAMING REALITY SHOW Yum Restaurants India Private Limited MindshareSilver
15. Innovative Use of GamingTrixy Cinegame - 3 Layers of FunKwality WallsMindshareBronze
15. Innovative Use of Gaming#GameStaminaKa - Creating the 1st ever Inclusive Cricket GameBoostMindshareBronze
16. Moment MarketingThumbstopping Beauty Biases DoveMindshareGold
16. Moment MarketingPodcast Pe SunaSpotifyLodestar UMSilver
16. Moment MarketingBijli Gul Power Off - Luminous onLuminous IndiaWavemakerSilver
16. Moment MarketingCadbury Silk Valentine's Day - Unforgettable Love TipsCadbury Dairy Milk Silk WavemakerSilver
16. Moment MarketingShubham Gill x TinderTinder Havas Media Group IndiaBronze
16. Moment Marketing#DriveLikeALadyKotak Mahindra General Insurance Co. Ltd.Madison MediaBronze
17. Innovative Use of Integrated MediaStop The Beauty TestDoveMindshareGold
17. Innovative Use of Integrated MediaMaja - Boom Padi With MadhuriPrime Video IndiaPivotRootsSilver
17. Innovative Use of Integrated MediaThe Missing ChapterWhisper India EssenceMediacomSilver
17. Innovative Use of Integrated MediaGoogle ‘Raho do kadam aage’GoogleEssenceMediacomBronze
17. Innovative Use of Integrated MediaFARZI ON PRIME VIDEOPrime Video IndiaPivotRootsBronze
17. Innovative Use of Integrated MediaThe Power of Proximity: Amazon Fresh's Hyperlocal StrategyAmazon FreshInitiative Media Private LimitedBronze
17. Innovative Use of Integrated MediaShops For ShoplessCadbury CelebrationsWavemakerBronze
18. Cause MarketingIce Stupas in Ladakh Astral FoundationWhite Rivers MediaGold
18. Cause MarketingThe Missing ChapterWhisper IndiaEssenceMediacomGold
18. Cause MarketingSwiggy Bhog Elo GhoreySwiggy Havas Media Group IndiaSilver
18. Cause MarketingSpitting Wall (No Tobacco Day Campaign)Dabur Red ToothpasteDentsu XSilver
18. Cause MarketingGoogle ‘Raho do kadam aage’GoogleEssenceMediacomBronze
18. Cause MarketingGala says Why Just Clean Home?Freudenberg Gala Household Product Private LimitedInitiative Media Private LimitedBronze
19. Innovative Use of Data &; AnalyticsDemand Forecaster: A tool for predicting market responsiveness for new product categoriesMahindraLodestar UMGold
19. Innovative Use of Data &; AnalyticsCEFF a tool for celebrity endorsement planningAgency ResearchLodestar UMGold
19. Innovative Use of Data &; AnalyticsWorld's Biggest Football Party is Back!Sports 18Group M TV18Silver
19. Innovative Use of Data &; AnalyticsUsing a data-driven approach to tap Rechargers Google PayEssenceMediacomBronze
20. Innovative Use of Emerging TechnologyTrixy Cinegame - 3 Layers of FunKwality WallsMindshareGold
20. Innovative Use of Emerging TechnologyDekho Wicket Se CricketThums UpEssenceMediacomSilver
20. Innovative Use of Emerging TechnologyVim BlackVim MindshareSilver
20. Innovative Use of Emerging TechnologyWinning the Zero Moment of Truth for Burger KingBurger KingmSix&PartnersBronze
21. Innovative Use of Integrated MediaRin: My Name My IdentityRinMindshare BangladeshGold
21. Innovative Use of Integrated MediaPau-Pau Meets BangladeshfoodpandaMindshare BangladeshSilver
21. Innovative Use of Integrated MediaFoodpanda Ramadan CampaignfoodpandaMindshare BangladeshBronze
21. Innovative Use of Integrated Media25 Bochore Ekhoni Shomoy Ekhoni AgamiGrameenphoneMindshare BangladeshBronze
21. Innovative Use of Integrated MediaMyGP People’s Super AppGrameenphoneMindshare BangladeshBronze
 
Media agency of the year tally:
 
OrganisationGrand PrixGoldSilverBronzeTotal MetalsTotal Points
EssenceMediacom             1        4         9         6              20           122
Mindshare            -          6         5         7              18           106
Madison Media            -          4         4         3              11             68
Initiative Media Private Limited            -          2         2         6              10             52
Wavemaker            -          1         4         2                7             40
Lodestar UM            -          2         1         2                5             30
Social Panga            -          1         1         1                3             18
Omnicom Media Group            -          1       -           1                2             12
PivotRoots            -         -           1         1                2             10
Havas Media Group India            -         -           1         1                2             10
BC Web Wise Pvt Ltd.            -          1       -         -                  1              8
Sociowash            -          1       -         -                  1              8
White Rivers Media            -          1       -         -                  1              8
Xperia Group            -          1       -         -                  1              8
dentsu X            -         -           1       -                  1              6
Group M TV18            -         -           1       -                  1              6
ibs Fulcro            -         -           1       -                  1              6
Laqshya Media Group            -         -           1       -                  1              6
Starcom India            -         -           1       -                  1              6
ABP Pvt. Ltd.            -         -         -           1                1              4
Atom Network            -         -         -           1                1              4
Entertainment Network Indian Limited            -         -         -           1                1              4
Interactive Avenues - A Reprise Network Company            -         -         -           1                1              4
mSix&Partners            -         -         -           1                1              4
Grand Total             1      25       33       35              94           550

 

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