Goafest 2023: EssenceMediaCom takes home 'Media Agency of the Year' title

Mindshare finished second followed by Madison Media

May 24, 2023 09:11:00 PM | Article | Campaign India Team Share -

EssenceMediaCom bagged the 'Media Agency of the Year' during the Media Abbys on day one of Goafest 2023.

The agency won a total of 20 metals, which comprised a Grand Prix, four Gold, nine Silver and six Bronze.

The Grand Prix came for Whisper's 'The Missing Chapter' in the 'Innovative Use of Out of Home' category. The entry also won a Gold. The agency's other Gold wins were for Google (Tapping Twitter to educate users on online safety), Coca-Cola (Let's not just greet, but meet this Diwali) and Thums Up (Dekho Wicket se Cricket).

Mindshare finished second on the agency tally with a total of six Gold, five Silver and seven Bronze metals. Two Gold wins came for Dove (one each for Thumbstopping Beauty Biases and Stop the Beauty Test). The agency won a Gold each for Bru (Happiness starts with a cup of Bru), Kwality Walls (Trixy Cinegame - 3 Layers of Fun), Shikhar (Unilever's B2B app reaches a new Shikhar) and Star Sports (RJ Off-Air, IPL on-air). Mindshare Bangladesh also won Gold for 'Rin: My Name, My Identity).

Madison Media was third among the winners list, with 11 metals. The agency won four Gold, four Silver and three Bronze. The Gold wins came for Asian Paints (Sreshth Pradhan 2.0), Go Cheese (Anupama and the Go Cheese Factory - the eight minute-long brand integration in daily soap), Blue Star (Blue Star Water Purifier Cresto becomes #1 product on Best Sellers on Amazon) and Vicco (The Content Connection - How Bridging Gaps and Helpling Users Led to 2X the SEO Love).

Initiatve Media bagged two Gold, two Silver and six Bronze wins. The Gold wins came for Amazon Prime Video (Aaj ki taza khabar sidhe Jilla Phulera Se) and OnePlus (Unboxing Reinvented: OnePLus' innovative print campaign for the 11R launch).

Lodestar UM also won two Gold metals. The Gold wins were for Mahindra (Demand Forecaster) and Agency Research (CEFF - a tool for celebrity endorsement planning). The agency also bagged a Silver and two Bronze wins.

Omnicom Media Group (Mercedes-Benz), Social Panga (Manipal Hospitals), Sociowash (Century Ply), Wavemaker (Luminous), White Rivers Media (Astral Foundation) and Xperia Group (Maruti Suzuki Vitara Brezza) were also among the Gold winners.

All the winners:

Sub Category	Title	Brand	Winner	Metal
01. Innovative Use of Audio Visual	'Aanandam Aarambam' - Happiness starts with a cup of Bru!	Bru	Mindshare	Gold
01. Innovative Use of Audio Visual	Spotlight of India	Asian Paints Royale Glitz	Madison Media	Silver
01. Innovative Use of Audio Visual	Lenskart Shark Tank India	Lenskart	Starcom India	Silver
01. Innovative Use of Audio Visual	A melodic tribute to the sweetness of Bengali songs	Cadbury Dairy Milk	ABP Pvt. Ltd.	Bronze
01. Innovative Use of Audio Visual	Pulsar N160 - Turning TV into Performance Media	Bajaj Pulsar N160	Initiative Media Private Limited	Bronze
01. Innovative Use of Audio Visual	Explore the Impossible	Mahindra Auto Corporate	Lodestar UM	Bronze
02. Innovative Use of Print	Aaj ki taza khar sidhe Jilla Phulera se	Amazon Prime Video	Initiative Media Private Limited	Gold
02. Innovative Use of Print	Unboxing Reinvented: Oneplus' Innovative Print Campaign for the 11R Launch	OnePlus	Initiative Media Private Limited	Gold
02. Innovative Use of Print	Chill karo and Travel with Cleartrip	Cleartrip	EssenceMediacom	Silver
02. Innovative Use of Print	SHARE THE LOAD (STL)	Ariel	EssenceMediacom	Bronze
03. Innovative Use of Activation	Guardians of the Heart	Manipal Hospitals	Social Panga	Gold
03. Innovative Use of Activation	Sreshth Pradhan 2.0	Asian Paints Ace Te Sparc	Madison Media	Gold
03. Innovative Use of Activation	Tanishq Chola immersive experience center	Tanishq Chola	Laqshya Media Group	Silver
03. Innovative Use of Activation	#ConquerWithCourage	Mountain Dew	Madison Media	Silver
03. Innovative Use of Activation	THE SURPRISE BOX!	IDFC MF Balance advantage Fund	Madison Media	Bronze
03. Innovative Use of Activation	Yashasvi Pradhan; Influencing the Influencer	UltraTech Cement	Mindshare	Bronze
03. Innovative Use of Activation	The TOOFANI Seat	Thums Up	EssenceMediacom	Bronze
04. Innovative Use of Out of Home	The Missing Chapter	Whisper India	EssenceMediacom	Grand Prix
04. Innovative Use of Out of Home	Guardians of the Heart	Manipal Hospitals	Social Panga	Silver
04. Innovative Use of Out of Home	WTF Campaign for a WTF Show like “The Boys”	Amazon Prime Video	Initiative Media Private Limited	Silver
04. Innovative Use of Out of Home	Kwality Walls-Nolen Gur	Kwality Walls-Nolen Gur	Initiative Media Private Limited	Bronze
05. Innovative Use of Cinema	Maruti Suzuki Brezza Relaunch 270-Degree On-Screen Cinema Advertising	Maruti Suzuki Vitara Brezza	Xperia Group	Gold
05. Innovative Use of Cinema	Farzi ki strategy mai Farzi chupa tha	Amazon Prime Video	Initiative Media Private Limited	Silver
05. Innovative Use of Cinema	Lights! Camera! Alexa! – How Amazon Alexa used cinema to drive relevance for smart home skillsets.	Amazon Alexa	Initiative Media Private Limited	Bronze
06. Innovative Use of Radio	RJ Off-Air, IPL On-Air	Star Sports	Mindshare	Gold
06. Innovative Use of Radio	Baat Ghar Ki_Ravi Kishan ke Saath	UltraTech Cement	Mindshare	Silver
06. Innovative Use of Radio	Maaza - Dildar Bhai	Maaza	EssenceMediacom	Silver
06. Innovative Use of Radio	Chicken Big Mac- Big Mac, Big Mistakes	McDonald's India	Entertainment Network Indian Limited	Bronze
07. Innovative Use of Branded Content - Integration	Anupama and the Go cheese Factory- the biggest 8-minute-long brand integration in daily soap	Go Cheese	Madison Media	Gold
07. Innovative Use of Branded Content - Integration	Thand Rakh	Sprite	EssenceMediacom	Silver
07. Innovative Use of Branded Content - Integration	Spotlight of India	Asian Paints Royale Glitz	Madison Media	Bronze
07. Innovative Use of Branded Content - Integration	Cello Butterflow says 'Likhoge Change Toh Dikhega Change'	BIC Cello	Initiative Media Private Limited	Bronze
07. Innovative Use of Branded Content - Integration	Playground	Charged By Thums Up	EssenceMediacom	Bronze
07. Innovative Use of Branded Content - Integration	Lakme 'moves in' with Malaika Arora	Lakme	Mindshare	Bronze
08. Innovative Use of Branded Content - Creation	Unleash Your Inner Trailblazer with Mercedes Benz AMG and Kaustabh Radkar #Borntoperform	Mercedes-Benz	Omnicom Media Group	Gold
08. Innovative Use of Branded Content - Creation	Coke Studio	Coca-Cola	EssenceMediacom	Silver
08. Innovative Use of Branded Content - Creation	'Aanandam Aarambam' - Happiness starts with a cup of Bru!	Bru	Mindshare	Silver
08. Innovative Use of Branded Content - Creation	Guardians of the Heart	Manipal Hospital	Social Panga	Bronze
09. Innovative Use of Digital Search SEO	The Content Connection - How Bridging Gaps and Helping Users Led to 2X The SEO Love!	Vicco	Madison Media	Gold
09. Innovative Use of Digital Search SEO	In the Search for Plywood Perfection	Century Ply	Sociowash	Gold
09. Innovative Use of Digital Search SEO	From Local to Vocal: Our Hyperlocal & Awareness Content Approach Elevated 2X Organic Growth in mere 6 months.	Godrej Properties Limited	Madison Media	Silver
09. Innovative Use of Digital Search SEO	Traffic Boost in a Jiff with LSI Keywords - Enhanced relevance, No more Traffic Woes!	McDonalds Blog	Madison Media	Silver
09. Innovative Use of Digital Search SEO	Increasing online bookings exponentially through innovative SEO strategies	The Oberoi Hotels & Resorts	Interactive Avenues - A Reprise Network Company	Bronze
10. Innovative Use of Paid Search	Blue Star Water Purifier Cresto becomes #1 product in Best Sellers on Amazon	Blue Star Limited	Madison Media	Gold
10. Innovative Use of Paid Search	Samsonite: Innovative Dynamic Countdown Search Ads	Samsonite	BC Web Wise Pvt Ltd.	Gold
10. Innovative Use of Paid Search	Shaving Stereotype	Gillette	EssenceMediacom	Silver
10. Innovative Use of Paid Search	adidas Paid Search Performance Campaign	Adidas	EssenceMediacom	Silver
10. Innovative Use of Paid Search	How Tata Motors doubled its sales in 12 months!	Tata Motors	Omnicom Media Group	Bronze
11. Innovative Use of Social Media	Tapping Twitter to educate users on Online Safety	Google	EssenceMediacom	Gold
11. Innovative Use of Social Media	5 Stars Everywhere	Cadbury 5 Star	Wavemaker	Silver
11. Innovative Use of Social Media	The D-Series Project	Reliance General Insurance	Atom Network	Bronze
11. Innovative Use of Social Media	Podcast Pe Suna	Spotify	Lodestar UM	Bronze
12. Innovative Use of Digital Display	Bijli Gul - Power Off, Luminous On	Luminous	Wavemaker	Gold
12. Innovative Use of Digital Display	The Text And Drive Challenge	Kotak General Insurance	IBS Fulcro	Silver
12. Innovative Use of Digital Display	Ghar Ek, Mauka Ek	UltraTech Cement	Mindshare	Silver
12. Innovative Use of Digital Display	Disney+ Hotstar x Swiggy \| Fire will reign, hunger will not. Our Dragon rider is on the way!	Disney+ Hotstar	Mindshare	Bronze
13. Innovative Use of Mobile	Lets not just greet but meet this Diwali	Coca-Cola	EssenceMediacom	Gold
13. Innovative Use of Mobile	Shops For Shopless	Cadbury Celebrations	Wavemaker	Silver
13. Innovative Use of Mobile	Disney+ Hotstar x Swiggy \| Fire will reign, hunger will not. Our Dragon rider is on the way!	Disney+ Hotstar	Mindshare	Bronze
13. Innovative Use of Mobile	Baat Ghar Ki 2.0	UltraTech Cement	Mindshare	Bronze
14. Innovative Use of Commerce	UNILEVER's B2B app reaches a new SHIKHAR (Peak)!!!	Shikhar	Mindshare	Gold
14. Innovative Use of Commerce	adidas Paid Social Performance Campaign	Adidas	EssenceMediacom	Silver
14. Innovative Use of Commerce	Shops For Shopless	Cadbury Celebrations	Wavemaker	Bronze
15. Innovative Use of Gaming	Dekho Wicket Se Cricket	Thums Up	EssenceMediacom	Gold
15. Innovative Use of Gaming	FIRST EVER GAMING REALITY SHOW	Yum Restaurants India Private Limited	Mindshare	Silver
15. Innovative Use of Gaming	Trixy Cinegame - 3 Layers of Fun	Kwality Walls	Mindshare	Bronze
15. Innovative Use of Gaming	#GameStaminaKa - Creating the 1st ever Inclusive Cricket Game	Boost	Mindshare	Bronze
16. Moment Marketing	Thumbstopping Beauty Biases	Dove	Mindshare	Gold
16. Moment Marketing	Podcast Pe Suna	Spotify	Lodestar UM	Silver
16. Moment Marketing	Bijli Gul Power Off - Luminous on	Luminous India	Wavemaker	Silver
16. Moment Marketing	Cadbury Silk Valentine's Day - Unforgettable Love Tips	Cadbury Dairy Milk Silk	Wavemaker	Silver
16. Moment Marketing	Shubham Gill x Tinder	Tinder	Havas Media Group India	Bronze
16. Moment Marketing	#DriveLikeALady	Kotak Mahindra General Insurance Co. Ltd.	Madison Media	Bronze
17. Innovative Use of Integrated Media	Stop The Beauty Test	Dove	Mindshare	Gold
17. Innovative Use of Integrated Media	Maja - Boom Padi With Madhuri	Prime Video India	PivotRoots	Silver
17. Innovative Use of Integrated Media	The Missing Chapter	Whisper India	EssenceMediacom	Silver
17. Innovative Use of Integrated Media	Google ‘Raho do kadam aage’	Google	EssenceMediacom	Bronze
17. Innovative Use of Integrated Media	FARZI ON PRIME VIDEO	Prime Video India	PivotRoots	Bronze
17. Innovative Use of Integrated Media	The Power of Proximity: Amazon Fresh's Hyperlocal Strategy	Amazon Fresh	Initiative Media Private Limited	Bronze
17. Innovative Use of Integrated Media	Shops For Shopless	Cadbury Celebrations	Wavemaker	Bronze
18. Cause Marketing	Ice Stupas in Ladakh	Astral Foundation	White Rivers Media	Gold
18. Cause Marketing	The Missing Chapter	Whisper India	EssenceMediacom	Gold
18. Cause Marketing	Swiggy Bhog Elo Ghorey	Swiggy	Havas Media Group India	Silver
18. Cause Marketing	Spitting Wall (No Tobacco Day Campaign)	Dabur Red Toothpaste	Dentsu X	Silver
18. Cause Marketing	Google ‘Raho do kadam aage’	Google	EssenceMediacom	Bronze
18. Cause Marketing	Gala says Why Just Clean Home?	Freudenberg Gala Household Product Private Limited	Initiative Media Private Limited	Bronze
19. Innovative Use of Data &; Analytics	Demand Forecaster: A tool for predicting market responsiveness for new product categories	Mahindra	Lodestar UM	Gold
19. Innovative Use of Data &; Analytics	CEFF a tool for celebrity endorsement planning	Agency Research	Lodestar UM	Gold
19. Innovative Use of Data &; Analytics	World's Biggest Football Party is Back!	Sports 18	Group M TV18	Silver
19. Innovative Use of Data &; Analytics	Using a data-driven approach to tap Rechargers	Google Pay	EssenceMediacom	Bronze
20. Innovative Use of Emerging Technology	Trixy Cinegame - 3 Layers of Fun	Kwality Walls	Mindshare	Gold
20. Innovative Use of Emerging Technology	Dekho Wicket Se Cricket	Thums Up	EssenceMediacom	Silver
20. Innovative Use of Emerging Technology	Vim Black	Vim	Mindshare	Silver
20. Innovative Use of Emerging Technology	Winning the Zero Moment of Truth for Burger King	Burger King	mSix&Partners	Bronze
21. Innovative Use of Integrated Media	Rin: My Name My Identity	Rin	Mindshare Bangladesh	Gold
21. Innovative Use of Integrated Media	Pau-Pau Meets Bangladesh	foodpanda	Mindshare Bangladesh	Silver
21. Innovative Use of Integrated Media	Foodpanda Ramadan Campaign	foodpanda	Mindshare Bangladesh	Bronze
21. Innovative Use of Integrated Media	25 Bochore Ekhoni Shomoy Ekhoni Agami	Grameenphone	Mindshare Bangladesh	Bronze
21. Innovative Use of Integrated Media	MyGP People’s Super App	Grameenphone	Mindshare Bangladesh	Bronze

Media agency of the year tally:

Organisation	Grand Prix	Gold	Silver	Bronze	Total Metals	Total Points
EssenceMediacom	1	4	9	6	20	122
Mindshare	-	6	5	7	18	106
Madison Media	-	4	4	3	11	68
Initiative Media Private Limited	-	2	2	6	10	52
Wavemaker	-	1	4	2	7	40
Lodestar UM	-	2	1	2	5	30
Social Panga	-	1	1	1	3	18
Omnicom Media Group	-	1	-	1	2	12
PivotRoots	-	-	1	1	2	10
Havas Media Group India	-	-	1	1	2	10
BC Web Wise Pvt Ltd.	-	1	-	-	1	8
Sociowash	-	1	-	-	1	8
White Rivers Media	-	1	-	-	1	8
Xperia Group	-	1	-	-	1	8
dentsu X	-	-	1	-	1	6
Group M TV18	-	-	1	-	1	6
ibs Fulcro	-	-	1	-	1	6
Laqshya Media Group	-	-	1	-	1	6
Starcom India	-	-	1	-	1	6
ABP Pvt. Ltd.	-	-	-	1	1	4
Atom Network	-	-	-	1	1	4
Entertainment Network Indian Limited	-	-	-	1	1	4
Interactive Avenues - A Reprise Network Company	-	-	-	1	1	4
mSix&Partners	-	-	-	1	1	4
Grand Total	1	25	33	35	94	550