2 months ago| article

Mindshare finished second followed by Madison Media
May 24, 2023 09:11:00 PM | Article | Campaign India Team Share -
Sub Category | Title | Brand | Winner | Metal |
01. Innovative Use of Audio Visual | 'Aanandam Aarambam' - Happiness starts with a cup of Bru! | Bru | Mindshare | Gold |
01. Innovative Use of Audio Visual | Spotlight of India | Asian Paints Royale Glitz | Madison Media | Silver |
01. Innovative Use of Audio Visual | Lenskart Shark Tank India | Lenskart | Starcom India | Silver |
01. Innovative Use of Audio Visual | A melodic tribute to the sweetness of Bengali songs | Cadbury Dairy Milk | ABP Pvt. Ltd. | Bronze |
01. Innovative Use of Audio Visual | Pulsar N160 - Turning TV into Performance Media | Bajaj Pulsar N160 | Initiative Media Private Limited | Bronze |
01. Innovative Use of Audio Visual | Explore the Impossible | Mahindra Auto Corporate | Lodestar UM | Bronze |
02. Innovative Use of Print | Aaj ki taza khar sidhe Jilla Phulera se | Amazon Prime Video | Initiative Media Private Limited | Gold |
02. Innovative Use of Print | Unboxing Reinvented: Oneplus' Innovative Print Campaign for the 11R Launch | OnePlus | Initiative Media Private Limited | Gold |
02. Innovative Use of Print | Chill karo and Travel with Cleartrip | Cleartrip | EssenceMediacom | Silver |
02. Innovative Use of Print | SHARE THE LOAD (STL) | Ariel | EssenceMediacom | Bronze |
03. Innovative Use of Activation | Guardians of the Heart | Manipal Hospitals | Social Panga | Gold |
03. Innovative Use of Activation | Sreshth Pradhan 2.0 | Asian Paints Ace Te Sparc | Madison Media | Gold |
03. Innovative Use of Activation | Tanishq Chola immersive experience center | Tanishq Chola | Laqshya Media Group | Silver |
03. Innovative Use of Activation | #ConquerWithCourage | Mountain Dew | Madison Media | Silver |
03. Innovative Use of Activation | THE SURPRISE BOX! | IDFC MF Balance advantage Fund | Madison Media | Bronze |
03. Innovative Use of Activation | Yashasvi Pradhan; Influencing the Influencer | UltraTech Cement | Mindshare | Bronze |
03. Innovative Use of Activation | The TOOFANI Seat | Thums Up | EssenceMediacom | Bronze |
04. Innovative Use of Out of Home | The Missing Chapter | Whisper India | EssenceMediacom | Grand Prix |
04. Innovative Use of Out of Home | Guardians of the Heart | Manipal Hospitals | Social Panga | Silver |
04. Innovative Use of Out of Home | WTF Campaign for a WTF Show like “The Boys” | Amazon Prime Video | Initiative Media Private Limited | Silver |
04. Innovative Use of Out of Home | Kwality Walls-Nolen Gur | Kwality Walls-Nolen Gur | Initiative Media Private Limited | Bronze |
05. Innovative Use of Cinema | Maruti Suzuki Brezza Relaunch 270-Degree On-Screen Cinema Advertising | Maruti Suzuki Vitara Brezza | Xperia Group | Gold |
05. Innovative Use of Cinema | Farzi ki strategy mai Farzi chupa tha | Amazon Prime Video | Initiative Media Private Limited | Silver |
05. Innovative Use of Cinema | Lights! Camera! Alexa! – How Amazon Alexa used cinema to drive relevance for smart home skillsets. | Amazon Alexa | Initiative Media Private Limited | Bronze |
06. Innovative Use of Radio | RJ Off-Air, IPL On-Air | Star Sports | Mindshare | Gold |
06. Innovative Use of Radio | Baat Ghar Ki_Ravi Kishan ke Saath | UltraTech Cement | Mindshare | Silver |
06. Innovative Use of Radio | Maaza - Dildar Bhai | Maaza | EssenceMediacom | Silver |
06. Innovative Use of Radio | Chicken Big Mac- Big Mac, Big Mistakes | McDonald's India | Entertainment Network Indian Limited | Bronze |
07. Innovative Use of Branded Content - Integration | Anupama and the Go cheese Factory- the biggest 8-minute-long brand integration in daily soap | Go Cheese | Madison Media | Gold |
07. Innovative Use of Branded Content - Integration | Thand Rakh | Sprite | EssenceMediacom | Silver |
07. Innovative Use of Branded Content - Integration | Spotlight of India | Asian Paints Royale Glitz | Madison Media | Bronze |
07. Innovative Use of Branded Content - Integration | Cello Butterflow says 'Likhoge Change Toh Dikhega Change' | BIC Cello | Initiative Media Private Limited | Bronze |
07. Innovative Use of Branded Content - Integration | Playground | Charged By Thums Up | EssenceMediacom | Bronze |
07. Innovative Use of Branded Content - Integration | Lakme 'moves in' with Malaika Arora | Lakme | Mindshare | Bronze |
08. Innovative Use of Branded Content - Creation | Unleash Your Inner Trailblazer with Mercedes Benz AMG and Kaustabh Radkar #Borntoperform | Mercedes-Benz | Omnicom Media Group | Gold |
08. Innovative Use of Branded Content - Creation | Coke Studio | Coca-Cola | EssenceMediacom | Silver |
08. Innovative Use of Branded Content - Creation | 'Aanandam Aarambam' - Happiness starts with a cup of Bru! | Bru | Mindshare | Silver |
08. Innovative Use of Branded Content - Creation | Guardians of the Heart | Manipal Hospital | Social Panga | Bronze |
09. Innovative Use of Digital Search SEO | The Content Connection - How Bridging Gaps and Helping Users Led to 2X The SEO Love! | Vicco | Madison Media | Gold |
09. Innovative Use of Digital Search SEO | In the Search for Plywood Perfection | Century Ply | Sociowash | Gold |
09. Innovative Use of Digital Search SEO | From Local to Vocal: Our Hyperlocal & Awareness Content Approach Elevated 2X Organic Growth in mere 6 months. | Godrej Properties Limited | Madison Media | Silver |
09. Innovative Use of Digital Search SEO | Traffic Boost in a Jiff with LSI Keywords - Enhanced relevance, No more Traffic Woes! | McDonalds Blog | Madison Media | Silver |
09. Innovative Use of Digital Search SEO | Increasing online bookings exponentially through innovative SEO strategies | The Oberoi Hotels & Resorts | Interactive Avenues - A Reprise Network Company | Bronze |
10. Innovative Use of Paid Search | Blue Star Water Purifier Cresto becomes #1 product in Best Sellers on Amazon | Blue Star Limited | Madison Media | Gold |
10. Innovative Use of Paid Search | Samsonite: Innovative Dynamic Countdown Search Ads | Samsonite | BC Web Wise Pvt Ltd. | Gold |
10. Innovative Use of Paid Search | Shaving Stereotype | Gillette | EssenceMediacom | Silver |
10. Innovative Use of Paid Search | adidas Paid Search Performance Campaign | Adidas | EssenceMediacom | Silver |
10. Innovative Use of Paid Search | How Tata Motors doubled its sales in 12 months! | Tata Motors | Omnicom Media Group | Bronze |
11. Innovative Use of Social Media | Tapping Twitter to educate users on Online Safety | EssenceMediacom | Gold | |
11. Innovative Use of Social Media | 5 Stars Everywhere | Cadbury 5 Star | Wavemaker | Silver |
11. Innovative Use of Social Media | The D-Series Project | Reliance General Insurance | Atom Network | Bronze |
11. Innovative Use of Social Media | Podcast Pe Suna | Spotify | Lodestar UM | Bronze |
12. Innovative Use of Digital Display | Bijli Gul - Power Off, Luminous On | Luminous | Wavemaker | Gold |
12. Innovative Use of Digital Display | The Text And Drive Challenge | Kotak General Insurance | IBS Fulcro | Silver |
12. Innovative Use of Digital Display | Ghar Ek, Mauka Ek | UltraTech Cement | Mindshare | Silver |
12. Innovative Use of Digital Display | Disney+ Hotstar x Swiggy | Fire will reign, hunger will not. Our Dragon rider is on the way! | Disney+ Hotstar | Mindshare | Bronze |
13. Innovative Use of Mobile | Lets not just greet but meet this Diwali | Coca-Cola | EssenceMediacom | Gold |
13. Innovative Use of Mobile | Shops For Shopless | Cadbury Celebrations | Wavemaker | Silver |
13. Innovative Use of Mobile | Disney+ Hotstar x Swiggy | Fire will reign, hunger will not. Our Dragon rider is on the way! | Disney+ Hotstar | Mindshare | Bronze |
13. Innovative Use of Mobile | Baat Ghar Ki 2.0 | UltraTech Cement | Mindshare | Bronze |
14. Innovative Use of Commerce | UNILEVER's B2B app reaches a new SHIKHAR (Peak)!!! | Shikhar | Mindshare | Gold |
14. Innovative Use of Commerce | adidas Paid Social Performance Campaign | Adidas | EssenceMediacom | Silver |
14. Innovative Use of Commerce | Shops For Shopless | Cadbury Celebrations | Wavemaker | Bronze |
15. Innovative Use of Gaming | Dekho Wicket Se Cricket | Thums Up | EssenceMediacom | Gold |
15. Innovative Use of Gaming | FIRST EVER GAMING REALITY SHOW | Yum Restaurants India Private Limited | Mindshare | Silver |
15. Innovative Use of Gaming | Trixy Cinegame - 3 Layers of Fun | Kwality Walls | Mindshare | Bronze |
15. Innovative Use of Gaming | #GameStaminaKa - Creating the 1st ever Inclusive Cricket Game | Boost | Mindshare | Bronze |
16. Moment Marketing | Thumbstopping Beauty Biases | Dove | Mindshare | Gold |
16. Moment Marketing | Podcast Pe Suna | Spotify | Lodestar UM | Silver |
16. Moment Marketing | Bijli Gul Power Off - Luminous on | Luminous India | Wavemaker | Silver |
16. Moment Marketing | Cadbury Silk Valentine's Day - Unforgettable Love Tips | Cadbury Dairy Milk Silk | Wavemaker | Silver |
16. Moment Marketing | Shubham Gill x Tinder | Tinder | Havas Media Group India | Bronze |
16. Moment Marketing | #DriveLikeALady | Kotak Mahindra General Insurance Co. Ltd. | Madison Media | Bronze |
17. Innovative Use of Integrated Media | Stop The Beauty Test | Dove | Mindshare | Gold |
17. Innovative Use of Integrated Media | Maja - Boom Padi With Madhuri | Prime Video India | PivotRoots | Silver |
17. Innovative Use of Integrated Media | The Missing Chapter | Whisper India | EssenceMediacom | Silver |
17. Innovative Use of Integrated Media | Google ‘Raho do kadam aage’ | EssenceMediacom | Bronze | |
17. Innovative Use of Integrated Media | FARZI ON PRIME VIDEO | Prime Video India | PivotRoots | Bronze |
17. Innovative Use of Integrated Media | The Power of Proximity: Amazon Fresh's Hyperlocal Strategy | Amazon Fresh | Initiative Media Private Limited | Bronze |
17. Innovative Use of Integrated Media | Shops For Shopless | Cadbury Celebrations | Wavemaker | Bronze |
18. Cause Marketing | Ice Stupas in Ladakh | Astral Foundation | White Rivers Media | Gold |
18. Cause Marketing | The Missing Chapter | Whisper India | EssenceMediacom | Gold |
18. Cause Marketing | Swiggy Bhog Elo Ghorey | Swiggy | Havas Media Group India | Silver |
18. Cause Marketing | Spitting Wall (No Tobacco Day Campaign) | Dabur Red Toothpaste | Dentsu X | Silver |
18. Cause Marketing | Google ‘Raho do kadam aage’ | EssenceMediacom | Bronze | |
18. Cause Marketing | Gala says Why Just Clean Home? | Freudenberg Gala Household Product Private Limited | Initiative Media Private Limited | Bronze |
19. Innovative Use of Data &; Analytics | Demand Forecaster: A tool for predicting market responsiveness for new product categories | Mahindra | Lodestar UM | Gold |
19. Innovative Use of Data &; Analytics | CEFF a tool for celebrity endorsement planning | Agency Research | Lodestar UM | Gold |
19. Innovative Use of Data &; Analytics | World's Biggest Football Party is Back! | Sports 18 | Group M TV18 | Silver |
19. Innovative Use of Data &; Analytics | Using a data-driven approach to tap Rechargers | Google Pay | EssenceMediacom | Bronze |
20. Innovative Use of Emerging Technology | Trixy Cinegame - 3 Layers of Fun | Kwality Walls | Mindshare | Gold |
20. Innovative Use of Emerging Technology | Dekho Wicket Se Cricket | Thums Up | EssenceMediacom | Silver |
20. Innovative Use of Emerging Technology | Vim Black | Vim | Mindshare | Silver |
20. Innovative Use of Emerging Technology | Winning the Zero Moment of Truth for Burger King | Burger King | mSix&Partners | Bronze |
21. Innovative Use of Integrated Media | Rin: My Name My Identity | Rin | Mindshare Bangladesh | Gold |
21. Innovative Use of Integrated Media | Pau-Pau Meets Bangladesh | foodpanda | Mindshare Bangladesh | Silver |
21. Innovative Use of Integrated Media | Foodpanda Ramadan Campaign | foodpanda | Mindshare Bangladesh | Bronze |
21. Innovative Use of Integrated Media | 25 Bochore Ekhoni Shomoy Ekhoni Agami | Grameenphone | Mindshare Bangladesh | Bronze |
21. Innovative Use of Integrated Media | MyGP People’s Super App | Grameenphone | Mindshare Bangladesh | Bronze |
Organisation | Grand Prix | Gold | Silver | Bronze | Total Metals | Total Points |
EssenceMediacom | 1 | 4 | 9 | 6 | 20 | 122 |
Mindshare | - | 6 | 5 | 7 | 18 | 106 |
Madison Media | - | 4 | 4 | 3 | 11 | 68 |
Initiative Media Private Limited | - | 2 | 2 | 6 | 10 | 52 |
Wavemaker | - | 1 | 4 | 2 | 7 | 40 |
Lodestar UM | - | 2 | 1 | 2 | 5 | 30 |
Social Panga | - | 1 | 1 | 1 | 3 | 18 |
Omnicom Media Group | - | 1 | - | 1 | 2 | 12 |
PivotRoots | - | - | 1 | 1 | 2 | 10 |
Havas Media Group India | - | - | 1 | 1 | 2 | 10 |
BC Web Wise Pvt Ltd. | - | 1 | - | - | 1 | 8 |
Sociowash | - | 1 | - | - | 1 | 8 |
White Rivers Media | - | 1 | - | - | 1 | 8 |
Xperia Group | - | 1 | - | - | 1 | 8 |
dentsu X | - | - | 1 | - | 1 | 6 |
Group M TV18 | - | - | 1 | - | 1 | 6 |
ibs Fulcro | - | - | 1 | - | 1 | 6 |
Laqshya Media Group | - | - | 1 | - | 1 | 6 |
Starcom India | - | - | 1 | - | 1 | 6 |
ABP Pvt. Ltd. | - | - | - | 1 | 1 | 4 |
Atom Network | - | - | - | 1 | 1 | 4 |
Entertainment Network Indian Limited | - | - | - | 1 | 1 | 4 |
Interactive Avenues - A Reprise Network Company | - | - | - | 1 | 1 | 4 |
mSix&Partners | - | - | - | 1 | 1 | 4 |
Grand Total | 1 | 25 | 33 | 35 | 94 | 550 |