Advertising Marketing
Eularie Saldanha
May 25, 2023

Goafest 2023: 'CEOs have become too distant from the creatives'

The second session from day one of Goafest 2023 saw a panel discuss brand love, the role of creativity, and the relationship between marketers and creative agencies

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Marketers shift focus from sparkle to substance at SMARTIES 2025

3 Marketers shift focus from sparkle to substance at SMARTIES 2025

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Piyush Pandey dies at 70; the industry mourns a legend

6 Piyush Pandey dies at 70; the industry mourns a legend

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

10 Five rules for crafting a high-impact festive campaign

Related Articles

Goafest 2023: 'This is the best time to invest in India'
Media
May 26, 2023
Eularie Saldanha

Goafest 2023: 'This is the best time to invest in ...

Goafest 2023: 'The shared goal between mainline agencies and brands is not the same'
Advertising
May 26, 2023
Eularie Saldanha

Goafest 2023: 'The shared goal between mainline ...

Decoding Gen Z: Memes, micro-moments, and the future of youth marketing
Marketing
May 28, 2025
Rajesh Joshi

Decoding Gen Z: Memes, micro-moments, and the ...

Goafest 2023: Low to middle income countries are losing money because women are excluded from the digital world
Advertising
May 27, 2023
Eularie Saldanha

Goafest 2023: Low to middle income countries are ...

Just Published

Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer
Marketing
1 day ago
Diana Bradley

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

Publicis Groupe’s global chief production officer James Morris departs
Advertising
1 day ago
Lucy Shelley

Publicis Groupe’s global chief production officer ...

Morris joined the holding company in January 2024.

Jaguar Land Rover shortens pitch list to three as global review heats up
Advertising
1 day ago
Lucy Shelley

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

Omnicom now ‘confident’ IPG deal will close in November as EU approval nears
Advertising
1 day ago
Gideon Spanier

Omnicom now ‘confident’ IPG deal will close in ...

European Union is the last remaining jurisdiction where Omnicom is poised to win approval.