Campaign India Team
Apr 20, 2012

Goafest 2012: Industry conclave opens the annual advertising and media festival

Industry experts to share "Ideas that impact the full circle"

Goafest 2012: Industry conclave opens the annual advertising and media festival

With the who's who of media, advertising and marketing have descended on the beaches of Goa for the annual festival and the industry conclave. Opening the proceedings, Nagesh Alai, president of AAAI, welcomed the delegates and termed the event a “seventh hugely successful Goafest."

Throwing more light on the discussions, Srinivasan Swamy, chairman, Goafest Advertising Conclave, said that in 2012, only half of the advertising spends are going in ATL. On the theme that is ‘Ideas that impact the full circle’, he said from the full circle that is ‘pre-purchase’, ‘purchase’, ‘post-purchase’, the pre-purchase phase is passé. “We have to offer end to end solutions for marketers,” he stated. “Holding companies internationally are called upon for solutions. Ideas that impact this full circle are embraced.”

Arvind Sharma, chairman, Goafest 2012, introduced the speakers who would present their thoughts on the theme.   
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Swati Mohan to exit Netflix

Had joined the team in 2018

1 day ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

2 days ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

2 days ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was