Campaign India Team
Apr 20, 2012

Goafest 2012: Industry conclave opens the annual advertising and media festival

Industry experts to share "Ideas that impact the full circle"

Goafest 2012: Industry conclave opens the annual advertising and media festival

With the who's who of media, advertising and marketing have descended on the beaches of Goa for the annual festival and the industry conclave. Opening the proceedings, Nagesh Alai, president of AAAI, welcomed the delegates and termed the event a “seventh hugely successful Goafest."

Throwing more light on the discussions, Srinivasan Swamy, chairman, Goafest Advertising Conclave, said that in 2012, only half of the advertising spends are going in ATL. On the theme that is ‘Ideas that impact the full circle’, he said from the full circle that is ‘pre-purchase’, ‘purchase’, ‘post-purchase’, the pre-purchase phase is passé. “We have to offer end to end solutions for marketers,” he stated. “Holding companies internationally are called upon for solutions. Ideas that impact this full circle are embraced.”

Arvind Sharma, chairman, Goafest 2012, introduced the speakers who would present their thoughts on the theme.   
Campaign India

Related Articles

Just Published

1 day ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

1 day ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

2 days ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

2 days ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author