
Jake Baldridge, account director, StrawberryFrog, was present at Goafest 2011, and was the last speaker for Day 2. Baldridge described how StrawberryFrog works on the ‘Cultural Movement’ motto and how it can help make monumental brands.
Jake Baldridge, account director, StrawberryFrog, discusses the importance of ‘cultural movements’
Jake Baldridge, account director, StrawberryFrog, was present at Goafest 2011, and was the last speaker for Day 2. Baldridge described how StrawberryFrog works on the ‘Cultural Movement’ motto and how it can help make monumental brands.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.
When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.
IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.