Goafest 2009: "Consumer is God": Google India's Rao

Goafest 2009 formally began with the Media Conclave held at the venue on Thursday afternoon. The theme for this year's conclave was 'Making the Best of the Slowdown," which saw large attendance from marketers who participated as speakers.Shailesh Rao, MD (sales and operations), Google India had advice for marketers on how to deal with consumers in the context of the current economic downturn.