STAR Plus still rules
Week 45 hasn't been a great week for Hindi General Entertainment Channels, a week which saw all the top five channels lose ground.
STAR Plus, which remains the leader, lost 48 GRPs to go down to 343 GRPs, while Colors lost 28 GRPs to slip to 240, Zee TV slid to under 200 again, to settle at 196 GRPs and Sony went down 13 GRPs to come down to 178. SAB TV was relatively steady, notching up 126 GRPs, down from 128.
Imagine gained marginally, going up to 114 GRPs.
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Watch the campaign conceptualised by BBDO India here
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Watch the film conceptualised by Lowe Lintas here
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Stronger streaming services means less TV consumption of ad-supported content, so marketers must build alternative strategies, GroupM's Brian Wieser says
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Joins from Tonic Worldwide
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