Zee TV stays as is, Sony dips
Week 20 of the year saw STAR Plus and Colors improve their performance marginally. STAR Plus moved up by 1 GRP from 324 last week to 325 this week. Colors displayed a relatively larger climb of 5 GRPs from 221 last week to 226 this week.
While Zee TV maintained status quo at 183 GRPs, Sony fell from 150 to 144 GRPs.
Sab improved from 121 GRPs last week to 131 this week, Imagine stayed at 64 GRPs, Star One went up from 34 to 40 GRPs and Sahara One from 26 to 28 GRPs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.
Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
