Shephali Bhatt
Dec 29, 2011

GEC Ratings: Sony, Colors slip in Week 52; Star Plus gains ratings

Zee TV gains enormously but maintains fourth rank in the order, Life OK enters the fray with 87 GRPs

GEC Ratings: Sony, Colors slip in Week 52; Star Plus gains ratings

The TAM reports on GECs for Week 52, the last week of 2011, are out. Star Plus continues to remain at the top with a significant gain of 14 GRPs at 344.

Sony and Colors occupy the second and third place but both took a slight beating at their respective ratings and registered 235 (246) and 218 (221) GRPs respectively.

Zee TV was the highlight of this week. The channel registered an increase of 53 GRPs at 208 as compared to Week 51.

The recently launched channel from the Star bouquet, Life OK grabbed its share of eyeballs in its first week and registered 87 GRPs and closed in at the sixth position in the GEC table (after SAB which recorded 122 (121) GRPs).   


The top ten programmes of Week 52 were:

Rank Channel Programme Air Date TVR
Star Plus

Saathiya Saath Nibhana

2 Star Plus Diya Aur Baati Hum    19/12/11 5.99
3 Colors

Balika Vadhu 

23/12/11 5.26
4 Star Plus

Yeh Rishta Kya Kehlata Hai 

19/12/11 4.45
5 Zee TV Zee Rishtey Awards 2011 18/12/11 4.21
6 Star Plus Ek Hazaron Mein Meri Behna Hai  19/12/11 4.16
7 Sony Entertainment TV


23/12/11 4.13
8 Star Plus Sasural Genda Phool 19/12/11 4.05
9 Sony Entertainment TV Crime Patrol       24/12/11 4.04
10 Star Plus


Is Pyaar Ko Kya Naam Doon

19/12/11 3.95
Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: Hindi Speaking Market
Period: Wk 52 (Dec 18 to Dec 24) 2011


Campaign India