Campaign India Team
Feb 01, 2012

GEC Ratings: Colors closes in on Sony

In Week 4, Star Plus also sees a rise in ratings

GEC Ratings: Colors closes in on Sony

According to TAM, Star Plus continued its domination of the GEC GRPs, with 306 in week 4, up from 293 in the previous week.

Colors registered the strongest gain, from 200 GRPs to 230, but still remained a little behind Sony which stayed at 237 GRPs.

Meanwhile Zee slid from 185 GRPs in Week 3 to 172 in week 4.

As for the other channels, Sab was at 132 (131 previous week), Imagine at 61 (65 previous week), Life OK at 85 (87 previous week) and Sahara at 45 (42 previous week).

The top ten Hindi GEC programmes of Week 4 were:

Rank Channel Programme Air Date TVR
1
Star Plus

 

Yeh Rishta Kya Kehlata Hai

24/01/12
5.93
2 Star Plus

 

Diya Aur Baati Hum

24/01/12 5.77
3 Star Plus

 

 

Saathiya Saath Nibhana

25/01/12 5.68
4 Colors

 

18th Annual Colors Screen Awards

22/01/12 5.36
5 Star Plus

 

Is Pyaar Ko Kya Naam Doon

25/01/12 4.6
6 Sony Entertainment TV Crime Patrol  28/01/12 4.45
7 Sony Entertainment TV

 

C.I.D

27/01/12 4.38
8 Star Plus

Ek Hazaron Mein Meri Behna Hai 

24/01/12 3.98
9 Colors Balika Vadhu 24/01/12 3.89
10 Star Plus

Sasural Genda Phool

 

25/01/12 3.88
 
 
(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Wk 4 2012) 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Unraveling brand boycotts: What are the top ...

Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.

1 hour ago

WPP chief exec Mark Read targeted by deepfake scammers

Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.

1 hour ago

Picks of the week: Mother's Day campaigns 2024

From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.

5 hours ago

Why data is leading disruption in the communications...

Roshan Mohan of Pepper Communications asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.