LinEngage, the activation and experiential marketing agency under the MullenLowe Lintas Group has announced the launch of an office in Gurugram. Gagan Pal Singh Nagi has been roped in to head the office as VP and business head – North. Nagi will report to Sriharsh Grandhe, executive VP, LinEngage.
Vikas Mehta, group CMO and president-marketing Services, MullenLowe Lintas Group, said, “As we move into the experience-age, activation is moving from the fringes of a marketing plan to its core. LinEngage is an essential component of our marketing services offerings as we strengthen our omni-channel capabilities. Over the past few months, Sriharsh and team have made significant strides in evolving LinEngage’s service-stack to reflect the needs of an experience economy. He’s quietly built a client portfolio in Delhi and we’re getting great traction from clients in NCR across product categories. The Gurugram office will help us cater to their needs even better, and help further expand our portfolio.”
Nagi joins the agency from Hansa Events, where he was general manager and business head - North. He has also worked with the DDB Mudra Group and Encompass Events.
Grandhe said, “We’re excited to have Gagan on board to drive our growth in the North region. LinEngage is focusing on strategic activations and experiential marketing leveraging digital and data. He is an old hand with a young heart. We are eager to see him get started with the fresh and innovative approach of LinEngage and expand our presence in Delhi.”
Nagi said, "LinEngage has a fresh approach towards experiential marketing which gives me a huge opportunity to innovate. My focus will be to grow business with interesting experiential solutions for brands using new-age technologies and help brands measure and monitor their events and activation better."