Advertising In-Depth
Vinita Bhatia
Dec 03, 2024

G-Shock collaborates with Almost Gods to rewrite style narratives in India

INSIDE THE AD: As toughness meets avant garde cred, the company will tap into experiential activations and digital storytelling to captivate culture-conscious Gen Z and Alpha.

Dhruv Khurana, creative director of Almost Gods with Hideki Imai, managing director of Casio India.

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