Campaign India Team
Jun 18, 2024

From rote to experiential: Classmate integrates AR technology into old ‘brown cover notebooks’

The campaign has used a 30ft long tunnel aquarium on the Mumbai seafront to highlight a more exciting AR experience in conventional brown covers.

From rote to experiential: Classmate integrates AR technology into old ‘brown cover notebooks’

India's leading notebook brand, Classmate, recently launched the Augmented Reality (AR) Series for its Brown Cover Notebooks. These notebooks aim to transform the brown cover notebooks, which are non-differentiated due to their standard cover design.

The new series of Classmate AR notebooks fuses AR technology into the notebook to create an interactive learning environment for students to make them exciting, immersive, and no longer boring. They have a QR code, granting students access to a wide range of topics, including marine life, space, mathematics, chemistry and much more.

Gamified elements are integrated into the AR experience to ignite curiosity in students, encouraging them to explore deeper into complex concepts enjoyably and engagingly. Students can have experiences like a limitless ocean powered by AR and learn about the marvels of the ocean, get to know vibrant sea life, and explore the brilliant and colourful underwater environment.

“The classic brown notebook has undergone a remarkable transformation, shedding its boring image to unveil a world of vibrant and colourful possibilities for students," said Vikas Gupta, chief executive of the education and stationery products business division of ITC.  "It is like holding a notebook brimming with boundless wonders and knowledge.”

Classmate initiated a unique engagement by installing a life-size brown notebook cover over the glass façade of a 30ft long tunnel aquarium on the seafront at Bandra Carter Road in Mumbai. As children and parents scanned the QR code on the life-size brown notebook cover, it gradually unfurled, revealing an ocean in the form of an aquarium. 

The unique experience was captured in a creative video along with the hashtag #Brownisnomoreboring for the digital campaign. The video captures the excitement of children and parents as they experience the world of marine life through AR technology.

Campaign India

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