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A new IPA report seems to suggest so, with the clients involved having almost nothing good to say about agencies - and vice versa. What can agencies do to change this?
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The mandate includes strategic communications, digital outreach and narrative-building for the organisation as it works to establish industry-wide standards.
December means one thing for agencies across Asia-Pacific: AOY night. The Agency of the Year Awards have been running for over thirty years now, and somewhere along the way they became the industry standard for measuring who's actually doing work that matters.
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