Digital
Staff Reporters
Nov 06, 2023

From likes to loyalty, AI will redefine social media: Trends for success in 2024

TOP OF THE CHARTS: We Are Social highlights five trends that will shape social media in the next 12 months. Here's how brands can tap into them within their marketing strategies

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

4 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

5 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

6 Moves and Wins: Week of 07 July

No internet, no problem: AI dials up Bharat

7 No internet, no problem: AI dials up Bharat

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Influence, interrupted: How India’s creator economy grew up

10 Influence, interrupted: How India’s creator economy grew up

Related Articles

Reddit: The social-media dark horse gaining momentum with advertisers
Media
Jun 09, 2025
Matthew Keegan

Reddit: The social-media dark horse gaining ...

Ogilvy unifies social media offering in 16 APAC markets
Media
May 20, 2025
Nikita Mishra

Ogilvy unifies social media offering in 16 APAC markets

The devastating comms impact of a Trumpian social-media age
Media
Jan 21, 2025
Surekha Ragavan

The devastating comms impact of a Trumpian ...

Social media fatigue? Agencies must spark conversations, not noise
Advertising
Jan 15, 2025
Vinita Bhatia

Social media fatigue? Agencies must spark conversati...

Just Published

Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes
Advertising
1 hour ago
Gideon Spanier

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

Agencies, read the room: Clients want more than ideas
Advertising
3 hours ago
Divanshi Gupta

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
23 hours ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
Advertising
1 day ago
Nikita Mishra

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.