Little Yadav
Jun 13, 2025

From likes to legality: IIGC’s Code of Standards receives resounding industry support

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.

IIGC's Code of Standards for Brands could formalise the often-chaotic influencer-brand ecosystem by rooting it in ethics, transparency, and accountability. | Image credit: pch.vector/Freepik.com

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