Frito-Lay announces Chitrangada Singh as Aliva's brand ambassador

After recently unveiling its baked savoury cracker brand, Aliva, Frito-Lay has roped in actress Chitrangada Singh (pictured) as the brand ambassador for the brand. The company has now announced the launch of its brand campaign for Aliva featuring Singh. JWT is the creative agency that handles the account.

“The Aliva ad is a fun commercial highlighting the light and playful interaction between a young couple & very seamlessly linking it to the product which has the sharafat of wheat and daal and the shararat of chatpate flavous. It showcases a progressive young Indian woman who is confident, fun and an individual in her own right while nurturing and taking care of the needs of her young family," said Singh.

The TV-led campaign is expected to break this week.