Fast-food giant Burger King has assigned its digital mandate to digital solutions agency FoxyMoron. This account was won following a multi-agency pitch.
The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out of the box solutions to attain consumer loyalty. The focus will be to build affinity via brand advocacy on digital.
The agency will be involved in the strategy, content creation and design across all social media platforms. FoxyMoron has already galvanised their first step towards building a ‘Burger Friendly World’ with an interactive strategy focusing around topical and video content.
Kapil Grover, CMO, Burger King India, said, "We are now focused on deepening our engagement on social or digital platforms. It’s one of the key mediums to connect with our guests and listen to them, which is a great input into building a better brand experience.”
Pratik Gupta, co-founder, FoxyMoron said, “This is the next phase of brand transformation for Burger King as a brand in India. We are kicking off a bold and progressive plan to transform the brand’s identity. ”