Burger King India has rolled out the #ReassuringWhopper as it looks to connect people virtually over a meal.
Conceptualised by Famous Innovations and FoxyMoron, the idea is to unite families who aren't living together during the lockdown to share a meal together.
Consumers can send a Whopper to by just tagging BurgerKing India's social media handles. Upon tagging, Burger King India, will deliver a Whopper to consumers at both ends.
Srinivas Adapa, CMO, Burger King India, said, "Food has always brought people together. In these trying times, we hope the Whopper can bring a bit of joy to families and friends who are physically separated. One can’t go the distance, but with the ‘Reassuring Whopper’, we would like to provide a moment of connectedness by sharing the Whopper albeit virtually. Burger King as a brand has always believed in finding the lighter and brighter side of things, and in these times, this is our little ray of optimism and positivity.”
Raj Kamble, founder and CCO, Famous Innovations, added, "If you've ever lived away from your parents as a young person, you know that they have only one important question for you all day - are you eating on time? There's nothing quite like the reassurance of knowing that someone who you love is eating well, and better yet, sharing a meal with them (even if it's over a video call). At a time when a lot of people may be alone and feeling far away from everyone and everything they care about, we hope that this small gesture will create a little joy.”
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Watch the film conceptualised by Ogilvy here