Advertising Media Marketing
Bryan Adams
Oct 23, 2015

Four lessons for brands in the wake of the Amazon fake reviews scandal

What can brands do to turn their consumers into advocates? Bryan Adams, CEO and founder of digital agency Ph.Creative, outlines four lessons

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Birla Opus Calista showcases stain resistance in new campaign

10 Birla Opus Calista showcases stain resistance in new campaign

Related Articles

Amazon India launches Creator Central to streamline influencer content creation
Digital
Nov 07, 2024
Campaign India Team

Amazon India launches Creator Central to streamline ...

Spotify expands access to its ad inventory with Amazon and Yahoo
Marketing
Oct 02, 2025
Beau Jackson

Spotify expands access to its ad inventory with ...

Amazon and Netflix strike major ad partnership
Advertising
Sep 11, 2025
Staff Reporters

Amazon and Netflix strike major ad partnership

‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Media
Mar 03, 2025
Rahat Kapur

‘Marketing is the fuel to the fire of consumerism’: ...

Just Published

Dyson launches review of $500m media account
Media
13 hours ago
Shauna Lewis

Dyson launches review of $500m media account

IPG Mediabrands is the incumbent on the account.

Approach Gen Z by mindset, not age
Media
14 hours ago
Anisha Iyer

Approach Gen Z by mindset, not age

Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.

IPG Q3 earnings show decrease in revenue, but increase in profit ahead of Omnicom acquisition
Advertising
15 hours ago
Emma Thumann

IPG Q3 earnings show decrease in revenue, but ...

The holdco’s cost-cutting reductions in workforce and office space led to profit.

How necessity, not hype, birthed Liqvd Asia's AI-led studio model
Advertising
16 hours ago
Vinita Bhatia

How necessity, not hype, birthed Liqvd Asia's ...

By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.