Fortune Cooking Oil awards digital mandate to BC Web Wise

The agency bagged the business following the success of an earlier Facebook campaign for the brand

Jan 06, 2012 03:20:00 PM | Article | Campaign India Team

Fortune Cooking Oil has awarded their digital mandate to BC Web Wise. The agency has won the mandate following the success of their Facebook campaign for Fortune Plus Low Absorption Oil. The new campaign will target Indian mothers who are wizards in the kitchen, and the relationship they build with their kids via food. Another facet of the campaign is the tie-up with food channel Zee Khana Khazana to feature domestic chefs on TV.

Angshu Mallick, chief operating officer, Fortune Cooking Oil, said, “We understand that in today’s world, the internet as a medium has gained popularity amongst young and working class consumers, and to capture the young and vibrant clientele it is necessary to give digital initiatives their due importance. The web is the fastest growing media, and no marketer can afford to miss it.”

"We are very excited to take our association with the Adani Wilmar group to the next level. As partners for their digital initiatives, we are confident of addressing their goals i.e. to establish Fortune Cooking Oil as the catalyst for a happy, healthy family, with the mother as the centre of the ‘family unit’,” added Chhaya Balachandran Aiyer, founder and managing director, BC Web Wise.