Arati Rao
Apr 04, 2011 gets on TV for the first time

WATCH the TVC created by Happy Creative Services gets on TV for the first time

After winning the account three months ago, Happy Creative Services has created the first TVC for the e-commerce portal.

Watch the TVC (story continues below)
The TVC unfolds like a fairytale and features an old grandmother who is able to magically order books with her pet mouse, much to the amazement of the villagefolk. The ad ends with the voiceover, “You don’t need magic. Just log on to”
“With a rise in e-commerce players, we had to find a simple yet refreshing way to introduce Also with the loyalty that Flipkart already enjoys, the challenge was to keep the fan base together while still appealing to a new audience,” said Iyer and Das. 
Sachin Bansal, chief executive officer,, said, “ is fast becoming the preferred destination of book lovers across India. Through this campaign we want to accelerate this momentum, and let even the non-users know about our huge selection of over 10 million books which they can now get delivered at their doorstep.” 
Agency: Happy Creative Services Pvt. Ltd.
Creative: Kartik Iyer & Praveen Das
Planning: Ravi Bhat
Servicing: Neelima Kariappa
Production House: Nirvana Films
Director: Prakash Varma
Campaign India

Related Articles

Just Published

2 days ago

APAC Effies 2023: Leo Burnett India finishes second ...

Whisper is brand of the year followed by Oreo and Dutchie Partners Life

3 days ago

Ministry of State for Electronics and Information ...

Rajeev Chandrasekhar emphasised India's pioneering role in ensuring net neutrality and resisted telcos' 'gatekeeping ambitions' in a tweet

3 days ago

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

3 days ago

Times Internet's Cricbuzz and Willow TV to ...

Bags the rights from September 2023 to March 2028