The company behind FirstHandle, an app which targets potential customers with hyper-local offers , has hired Alchemist to handle its integrated communications.
The mandate covers creative, media, digital and social duties, among others.
The brand was launched in NCR less than a year ago, and has since expanded to offer services in Mumbai and Bengaluru.
Gaurv Sinha, CEO and co-founder, FirstHandle, said, “We, at FirstHandle were looking for a team/agency that matches our standards of operations, understand our business philosophy and will help us find a standing in a market as diverse as India. We are happy to have on board Alchemist, a leading marketing solutions provider, as the drivers of our brand and social strategy and execution partner.”
FirstHandle claims to have enlisted over 15,000 retailers in less than a year.
Manish Porwal, MD, Alchemist, added, “We pride ourselves in contributing to strategic growth for businesses. We are excited to partner with FirstHandle, to work on their brand and social strategy. The challenge for us is to create an exciting communication plan to make this brand into a go-to-app for every person who steps out to shop.”