Firework has announced the appointment of Priyam Jha as marketing director.
Jha moves from WebEngage, where he was AVP - brand marketing.
At Firework, he will lead the brand and content marketing functions to increase engagement and thought leadership.
Sunil Nair, CEO, Firework India, said, "We are delighted to welcome Priyam to the Firework universe. We are the first in India to kick off live-commerce and shoppable videos and the last few months have been very exciting, empowering businesses of all sizes to adopt live-commerce. Priyam’s appointment will ensure that our success story is crafted and narrated to grow our universe in India.”
Jha said, "I am very excited to be a part of the Firework team. Having worked closely with digital consumer brands, I have seen the adoption of engagement-enhancing tech solutions skyrocket. The Firework vision in its entirety is extremely compelling, and I believe we are powering the next generation of hyper-growth for consumer brands via a connected ecosystem around video-based commerce. It's going to be a huge learning experience for me, and I am here for the ride!"
Jha has also had stints with Zepo and MTR Foods.