20:20 MSL India has been selected by Ferns N Petals, a flower retail chain, as its strategic communications partner in India.
20:20 MSL has been mandated to build brand awareness about Ferns N Petals and manage its reputation as the company looks to intensify its Tier II, Tier III city outreach in India, strengthen its online retail presence and expand overseas.
Commenting on the appointment, Amrit Ahuja, vice president, 20:20 MSL, said, “Retail is a fast growing sector in India and Ferns N Petals is an exciting brand to partner with in such an environment. According to a recent report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) the online retail industry in India is predicted to be worth Rs 7,000 crores by 2015 as a result of easy availability of broadband services, increasing internet penetration and rise in disposable incomes and we look forward to helping Ferns N Petals grow its online presence. We are thrilled at the opportunity to build the Ferns N Petals brand and help achieve its growth objectives.”
Vikaas Gutgutia, managing director, Ferns N Petals, commented, "We were interested in working with an agency that can partner us in our growth. 20:20 MSL’s deep public relations expertise, knowledge of emerging markets in Tier II, Tier III cities and capability to seamlessly implement national campaigns, will be invaluable in strengthening our presence in India’s retail sector and expanding into overseas markets.”
