Campaign India Team
Oct 20, 2008

Femina celebrates 50 years with Katrina Kaif on cover

Femina, which is all set to complete 50 years of its existence, has come out with a solid 560 page issue featuring actress Katrina Kaif on its cover. The issue hits newsstands on October 22nd.Editorially, the latest issue is themed around the concept of challenging set norms and features an interview with their cover girl Kaif about her journey in Bollywood and her rise to the top. The cover story talks to experts in an attempt to identify the next big talent in a range of fields including business, TV and sports, alongwith interviews with achievers.

Femina celebrates 50 years with Katrina Kaif on cover

Femina, which is all set to complete 50 years of its existence, has come out with a solid 560 page issue featuring actress Katrina Kaif on its cover. The issue hits newsstands on October 22nd.

Editorially, the latest issue is themed around the concept of challenging set norms and features an interview with their cover girl Kaif about her journey in Bollywood and her rise to the top. The cover story talks to experts in an attempt to identify the next big talent in a range of fields including business, TV and sports, alongwith interviews with achievers.

Talking about Femina's brand journey, Tarun Rai, CEO, Worldwide Media said, "Femina has been the friend, philosopher and guide to the Indian woman over the years, sometimes reflecting the changing Indian woman and sometimes helping her change.  And all through Femina has been real. That's the reason that Femina has remained relevant over five decades."

Rai says Femina's readership is getting younger. "From our analysis the core Femina reader today is around 28 years old. A bulk of the readers are in the age group of 25-39," he said.
 
Elaborating on how the brand's positioning has evolved over the years, Rai said, "Femina, the product, continues to evolve. And while Femina has always been the real women's magazine for real Indian women, the positioning has also evolved over the years. Femina moved from "The Woman of Substance" to "Generation W". Currently, its positioning is around the modern Indian woman's success and her self-belief, captured in the byline "Believe". As we speak, we are working on Femina's new positioning to reflect the changes in Indian society and the changing aspirations of Indian women and a massive research is underway towards this end."
 
Rai says they have massive plans for the title's online presence and are currently working towards building this property to help reach out to a much larger audience. "We will be able to share these plans within a month," he concluded.

Source:
Campaign India

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