Campaign India Team
Dec 20, 2017

FCB Ulka ropes in Shalini Rao to lead planning for Horlicks

Was global marketing head at Taj Hotels, Palaces and Resorts

FCB Ulka ropes in Shalini Rao to lead planning for Horlicks
FCB Ulka has roped in Shalini Rao to head planning for the Horlicks portfolio. Rao will be based in Delhi.
 
She also lends her expertise to Tata Sons in the area of customer centricity. Prior to that she was with Taj Hotels, Palaces and Resorts where she was global head of marketing.  
 
Debarpita Banerjee, FCB Ulka, president, North and East, said, “This has been an invigorating year for Delhi office. Our leadership team has seen a fresh influx of talent, helping us keep pace with the growth momentum.Shalini’s rich and varied marketing and strategy experience is going to be a very valuable asset in building brand Horlicks and it’s multi-dimensional portfolio. We are delighted to have her on board and look forward to creating some ‘Never Finished’ ideas together."
 
Rao said, “These are challenging times for marketers, and brands need to provide a strong sense of purpose to consumers. I’m excited to be working with the FCB team and look forward to doing some great work on brand Horlicks.”
 
She has also worked with Tetra Pak India, McKinsey, Mars, Gillette and Marico among others. 
 
.
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2019: India bags eight shortlists in Outdoor
Premium
21 hours ago

Cannes Lions 2019: India bags eight shortlists in ...

The Cannes Lions international festival of creativity begins on Monday

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Premium
Blog: Rs. 100 crore or wash out?
Premium
2 days ago

Blog: Rs. 100 crore or wash out?

'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author

Premium
Contract Advertising bags Godrej Interio's creative mandate
Premium
2 days ago

Contract Advertising bags Godrej Interio's creative ...

Account won post a multi-agency pitch