
FCB Ulka ropes in Shalini Rao to lead planning for Horlicks
Was global marketing head at Taj Hotels, Palaces and Resorts

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New Zealand trades filters for footfalls in India push
With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with precision marketing.
Indian men feel miscast; advertising still sticks ...
Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.
CTV moves in: JioStar plots the big-screen play
JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes converge.
Trust is the new ad currency in 2025
As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine performance marketing success.