FCB Group India launches 'FCB Now', a tech-first initiative

FCB Group India has unveiled 'FCB Now', an initiative that was created in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat. This program is aimed at addressing contemporary challenges through hi-tech solutions and opportunities. It emphasises generating ideas, building innovative programs, creating workstreams, and solving client problems through new-age tools and solutions, including integrating AI and other advanced technologies.

The advertising company launched FCB Now at an event that included panel discussions. Dheeraj Sinha, Sinha, FCB Group CEO, India and South Asia moderated the session on ‘Evolution of content—Crafting compelling narratives in the new age’. It explored the dynamic changes in storytelling and content creation in today's digital landscape, emphasising how brands can develop engaging narratives.

The panelists included Ali Harris Shere, chief operating officer of ITC Foods, Biscuits and Cakes; Akash Deep Batra, executive director and head of marketing, growth, customer experience, and analytics at DBS Bank; Saket Jha Saurabh, director of content and partnerships of Snapchat; and Shwetal Basu, chief marketing officer of Shoppers Stop. They shared their insights and experiences, addressing the latest trends, challenges, and opportunities in content evolution.

(L-R): Dheeraj Sinha, FCB Group CEO, India and South Asia with Ali Harris Shere, COO of ITC Foods, Biscuits and Cakes; Saket Jha Saurabh, director of content and partnerships of Snapchat, Shwetal Basu, CMO of Shoppers Stop and Akash Deep Batra, executive director and head of marketing, growth, customer experience, and analytics at DBS Bank.

“FCB NOW represents a significant opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building new-age strategies using technology, AI and content, etc,” said Sinha. “This program aligns with our company's core mission of building timeless and timely brands, with creativity fuelled by diversity, data and technology to drive big brand success,” he added.  

The program ended with a panel discussion titled ‘Building brands on Meta—Maximising creator impact: From always-on presence to full funnel engagement.’ The panel was moderated by Tejasvin Samarath, associate director of influencer revenue and partnerships at FCB Kinnect. The panelists included Venkatesh Kamath, agency partner at Meta, and content creators Viraj Ghelani, Rahul Subramanian, and Chandni Bhabhda.