FCB has announced the launch of its content production arm FuelContent in India.
This is FuelContent's foray into Asia. It has hubs in Canada and South Africa.
Sébastien Desclée, CEO, FuelContent, said, “Since its inception in 2016, FuelContent has been steadily gaining momentum to become a robust global network. This latest addition in India is the next piece in the puzzle, providing a rich market in which to tell ‘Never Finished’ stories to new audiences. Forging a larger FuelContent network adds value to our clients’ businesses and provides the opportunity for us to strengthen our offerings in Asia and continue to grow our global footprint.”
Desclée took over the mandate at FuelContent earlier this year after four years at FCB International, where he served as president.
The content production arm specialises in film, animation, visual effects, post production, graphic design, photography and virtual reality.
It will be led in India by Debarpita Banerjee, president - North and East, FCB Ulka.
She said, “Fuel India will integrate key FCB tools like 'Brand Bedrock' and align core brand strategy to content strategy, to create Never Finished content platforms. And since content creation is always a collaborative, Fuel India will also work closely with a network of individual content creators and different digital platforms to optimize content visibility and management.”
The Indian team will collaborate with Canada and South Africa as it looks to provide '24 hour service for its clients'.
Carter Murray, CEO, FCB Worldwide, added, “In our fast-paced modern world, content has become one of the most powerful forms of communication. Growing FuelContent – FCB’s branch at the forefront of brand storytelling – provides increased connectivity and allows us to stay ahead of the curve. I am very excited about the potential this expansion brings."