To celebrate International Father's Day, which falls on 18 June, brands have rolled out films which celebrates the contributions and meaningful roles that fathers play.
They are also looking to honour the diverse aspects of fatherhood through and showcase the beauty and complexities of father-child relationships.
Here's a list of films that have caught our attention so far:
BharatMatrimony
Dove Men
Edelweiss Mutual Fund
Godrej Group
HDFC
Himalaya BabyCare
Licious
Motilal Oswal Financial Services
Poonawalla Fincorp
SBI Life
ShareChat
Tata Tigor