Farmley has released a new brand film featuring Bandish Bandits actors Ritwik Bhowmik and Shreya Chaudhry in a light-hearted ‘jugalbandi’ centred around its Date Bites range. The video blends humour and nostalgia, with the duo recreating their on-screen chemistry in a casual, music-filled setting.
The film opens with Bhowmik immersed in music before Chaudhry joins in, suggesting a ‘jugalbandi’ that mirrors the balance of taste and mindfulness in Farmley’s Date Bites — made with 100% natural ingredients, ghee, and no artificial sweeteners or preservatives.
The campaign has resonated strongly online, earning over a million views across platforms within hours of release. Social media reactions ranged from fans speculating about a new season of Bandish Bandits to others calling it ‘the sweetest reunion yet’.
By blending pop culture with brand storytelling, Farmley’s campaign aims to position its products as healthy yet indulgent snacking choices for modern consumers.
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