Following a multi-agency pitch, Famous Innovations has won the mandate for Monster, a leading online career and recruitment resource.
The mandate includes complete brand strategy and creative for India, APAC and the Middle East markets.
Raj Kamble, founder and CCO, Famous Innovations, said, "I worked on the brand many years ago at BBDO New York and am now looking forward to the journey here. In a country of 1.2 billion people and a young workforce, the jobs conversation is going to get more important than ever.”
Abhijeet Mukherjee, CEO, Monster.com, APAC and Gulf said, "The affinity of job seekers towards technology and evolution in how and where they spend their time has impacted the way talent is acquired in the last few years. In line with this reality, Monster is committed to providing products and solutions that connect the right people with the right jobs. I look forward to collaborating with Famous to achieve our business objectives.”
Anshul Punhani, CMO, Monster.com, APAC & Gulf added, “Amongst the agencies we evaluated, Famous Innovations stood out for their ability to turn our brand vision into distinct creative strategy. We feel that Famous had a good pulse of the diverse evolving workforce.”