Times Television Network has assigned creative duties of its channels Movies Now and Romedy Now to Famous Innovations.
The brands were earlier handled by BBH India. While there was no formal pitch process, Times Television met with multiple agencies before awarding it the mandate, informed an executive from Famous.
Shantanu Gangane, marketing head, English entertainment cluster, Times Television Network, said, "We are excited to have Famous on board as brand partners. Their hunger for creative work and innovative thinking make them ideal for an industry as dynamic as ours. In the last few weeks, they have shown us some solid strategic work and we are sure that together we will enable these brands to realise their true potential."
Arjun Sen, head of business, Famous, added, "Movies Now is a truly aspirational brand and Romedy Now has quickly established a very unique space for itself. Different as they are, both these brands are very exciting and we are looking forward to helping them in their journey to fame."