Campaign India Team
Jun 08, 2015

Famous Innovations bags Zoom’s creative mandate

Agency has already been handling Romedy Now and Movies Now from the Times Network stable

Famous Innovations bags Zoom’s creative mandate
Zoom, the Hindi entertainment channel from Times Network, has appointed Famous Innovations as its creative agency. The mandate covers ATL and BTL activities.
 
There was no formal pitch process. Famous already handles Romedy Now and Movies Now from the Times Network stable.
 
Raj Kamble, founder and CCO, Famous Innovations, said, "Zoom is a particularly exciting brand because it represents the culture of Bollywood. The fashion, news, celebrities, etc. make it more than just any other product. Bollywood is so close to the heart of every Indian and therefore there is a lot of potential to create striking communication for the brand. Given that Bollywood is changing constantly, our vision for Zoom will be to stay ahead of these trends with our innovative thinking and approach."
 
Shantanu Gangane, head of marketing, Zoom, Times Now and ET Now, said, "Zoom is all about glamour, style and dynamism. We chose Famous Innovations because we saw this attitude reflect in Famous’ brand of work coupled with refreshing ideas on Movies Now and Romedy Now in the last one year. The coming year promises to be a particularly exciting one for brand Zoom in terms of communication and product offering. We look forward to a mutually beneficial creative association with Famous Innovations."
 
Source:
Campaign India

Related Articles

Just Published

Premium
D&AD Awards: 19 shortlists in the 2019 edition for India
Premium
6 hours ago

D&AD Awards: 19 shortlists in the 2019 edition for ...

The winners will be announced on May 23

Premium
Thinking vertical: An Indian documentary wins at Cannes
Premium
12 hours ago

Thinking vertical: An Indian documentary wins at Cannes

An Indian documentary has won an award at Cannes Nespresso Talents 2019. The contest is limited to films shot in a vertical format.

Premium
Talkwalker’s Battle of the Brands: Airbnb vs Booking.com
Premium
3 days ago

Talkwalker’s Battle of the Brands: Airbnb vs ...

A weekly section on brand chatter in the social space

Premium
I-Com Global Summit 2019: 'Using GPS for growth
Premium
3 days ago

I-Com Global Summit 2019: 'Using GPS for growth

Blanca Perez-Sauquillo from Turespaña (Tourism Spain), Gayle Fuguitt, FourSquare and Alvaro del Castillo, TapTap Digital discuss campaigns around location based marketing