Zoom, the Hindi entertainment channel from Times Network, has appointed Famous Innovations as its creative agency. The mandate covers ATL and BTL activities.
There was no formal pitch process. Famous already handles Romedy Now and Movies Now from the Times Network stable.
Raj Kamble, founder and CCO, Famous Innovations, said, "Zoom is a particularly exciting brand because it represents the culture of Bollywood. The fashion, news, celebrities, etc. make it more than just any other product. Bollywood is so close to the heart of every Indian and therefore there is a lot of potential to create striking communication for the brand. Given that Bollywood is changing constantly, our vision for Zoom will be to stay ahead of these trends with our innovative thinking and approach."
Shantanu Gangane, head of marketing, Zoom, Times Now and ET Now, said, "Zoom is all about glamour, style and dynamism. We chose Famous Innovations because we saw this attitude reflect in Famous’ brand of work coupled with refreshing ideas on Movies Now and Romedy Now in the last one year. The coming year promises to be a particularly exciting one for brand Zoom in terms of communication and product offering. We look forward to a mutually beneficial creative association with Famous Innovations."