Campaign India Team
Jun 08, 2015

Famous Innovations bags Zoom’s creative mandate

Agency has already been handling Romedy Now and Movies Now from the Times Network stable

Famous Innovations bags Zoom’s creative mandate
Zoom, the Hindi entertainment channel from Times Network, has appointed Famous Innovations as its creative agency. The mandate covers ATL and BTL activities.
 
There was no formal pitch process. Famous already handles Romedy Now and Movies Now from the Times Network stable.
 
Raj Kamble, founder and CCO, Famous Innovations, said, "Zoom is a particularly exciting brand because it represents the culture of Bollywood. The fashion, news, celebrities, etc. make it more than just any other product. Bollywood is so close to the heart of every Indian and therefore there is a lot of potential to create striking communication for the brand. Given that Bollywood is changing constantly, our vision for Zoom will be to stay ahead of these trends with our innovative thinking and approach."
 
Shantanu Gangane, head of marketing, Zoom, Times Now and ET Now, said, "Zoom is all about glamour, style and dynamism. We chose Famous Innovations because we saw this attitude reflect in Famous’ brand of work coupled with refreshing ideas on Movies Now and Romedy Now in the last one year. The coming year promises to be a particularly exciting one for brand Zoom in terms of communication and product offering. We look forward to a mutually beneficial creative association with Famous Innovations."
 
Source:
Campaign India

Related Articles

Just Published

Premium
Christian Juhl to succeed Kelly Clark as Group M's global CEO
Premium
6 hours ago

Christian Juhl to succeed Kelly Clark as Group M's ...

Juhl takes over world's biggest ad buyer on 1 October.

Premium
Sony Max celebrates the spirit of Hindi movie fans with Gullu Gulati
Premium
8 hours ago

Sony Max celebrates the spirit of Hindi movie fans ...

Watch the film conceptualised by DDB Mudra here

Premium
Ogilvy global crisis brings India political links into focus
Premium
12 hours ago

Ogilvy global crisis brings India political links ...

Ogilvy's global CEO, John Seifert uses India as a case in point during an internal discussion with employees on the US Customs and Border Protection crisis

Premium
Jeep showcases its Trailhawk as a beautiful beast
Premium
13 hours ago

Jeep showcases its Trailhawk as a beautiful beast

Watch the film conceptualised by Leo Burnett India here