Campaign India Team
Jun 08, 2015

Famous Innovations bags Zoom’s creative mandate

Agency has already been handling Romedy Now and Movies Now from the Times Network stable

Famous Innovations bags Zoom’s creative mandate
Zoom, the Hindi entertainment channel from Times Network, has appointed Famous Innovations as its creative agency. The mandate covers ATL and BTL activities.
 
There was no formal pitch process. Famous already handles Romedy Now and Movies Now from the Times Network stable.
 
Raj Kamble, founder and CCO, Famous Innovations, said, "Zoom is a particularly exciting brand because it represents the culture of Bollywood. The fashion, news, celebrities, etc. make it more than just any other product. Bollywood is so close to the heart of every Indian and therefore there is a lot of potential to create striking communication for the brand. Given that Bollywood is changing constantly, our vision for Zoom will be to stay ahead of these trends with our innovative thinking and approach."
 
Shantanu Gangane, head of marketing, Zoom, Times Now and ET Now, said, "Zoom is all about glamour, style and dynamism. We chose Famous Innovations because we saw this attitude reflect in Famous’ brand of work coupled with refreshing ideas on Movies Now and Romedy Now in the last one year. The coming year promises to be a particularly exciting one for brand Zoom in terms of communication and product offering. We look forward to a mutually beneficial creative association with Famous Innovations."
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Cannes Lions 2024: India shortlists grow to 51

UPDATED: Leo Burnett Mumbai scores four nods on day two, putting them in the lead for the most shortlists, with only one category left.

5 hours ago

Dentsu rolls out global innovation proposition and ...

Mumbai and Bengaluru will be among the first new global innovation labs opened by Dentsu

6 hours ago

Moves and wins roundup: Week of 17 June

The latest appointments and account wins from Bajaj Consumer Care, Cheil X, HDFC AMC and more to come, in our weekly news roundup.

6 hours ago

Prime Video launches a fun campaign to celebrate ...

The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.