Experience Commerce (EC) has announced that it has bagged the digital and social marketing duties of Lenovo. The account was won following a multi-agency pitch. 22Feet Tribal handled the digital duties before this.
A social media campaign has been rolled out for the launch of the 'Yoga Tablet 2'.
Sandip Maiti, CEO and chief creative officer, Experience Commerce, said, "Gadgets such as tablets are designed to help us lead a more connected, productive and fun life; but take them out of the box and you often see yourself enslaved and tethered to these devices. This campaign is designed to raise awareness about how you can free your life from restrictive technology - discover a brand that promises to adapt to you."
The interactive video-based campaign on theme of users freeing trapped protagonists is on yoga2bfree.com.
Bhaskar Choudhuri, director - marketing, Lenovo India, "We have been active on social media since 2010, and were in the market for a new kind of agency who understands the digital born consumer and can help us craft an unique social voice for brand Lenovo. We look forward to a creative partnership with EC to tell the story of Lenovo for this millennial generation and build a strong community of advocates around its smartphones, tablets and laptop categories."