Euro RSCG 4D Matrix has been awarded the digital duties of Parry Nutraceuticals, a division of EID Parry (I) Ltd. and a part of the Murugappa group. Under the mandate, the agency will be responsible for creating a strong digital presence for the company's nutritional food supplements like Parry’s Spirulina, Green T6, PRO 9, PRO 9D, and Rejuveneyes, through their search engine optimisation, pay per click and social media services, to name a few.
Commenting on the win, Dinesh Kulchandra, head - sales (India) at Euro RSCG 4D Matrix, said, "We are extremely excited and looking forward to working closely with Parry Nutraceuticals. There is an immense scope for creating a strong digital presence in the segment. I am sure our highly talented and competent team will rise up to the challenge."
Sajiv K Menon, business head, Parry Nutraceuticals said, "We have been keen to drive our marketing campaigns through the digi-space also and we have decided that Euro RSCG 4D matrix would be the perfect match for us to drive our ambitious e-commerce plans. We are confident that this will turn out to be a fruitful association."