Campaign India Team
May 30, 2012

Euro RSCG 4D Matrix wins digital business of Parry Nutraceuticals

The mandate is to create a strong digital presence for the company's nutritional food supplements like Parry’s Spirulina, Green T6, PRO 9, PRO 9D and Rejuveneyes

Euro RSCG 4D Matrix wins digital business of Parry Nutraceuticals

Euro RSCG 4D Matrix has been awarded the digital duties of Parry Nutraceuticals, a division of EID Parry (I) Ltd. and a part of the Murugappa group. Under the mandate, the agency will be responsible for creating a strong digital presence for the company's nutritional food supplements like Parry’s Spirulina, Green T6, PRO 9, PRO 9D, and Rejuveneyes, through their search engine optimisation, pay per click and social media services, to name a few.

Commenting on the win, Dinesh Kulchandra, head - sales (India) at Euro RSCG 4D Matrix, said, "We are extremely excited and looking forward to working closely with Parry Nutraceuticals. There is an immense scope for creating a strong digital presence in the segment. I am sure our highly talented and competent team will rise up to the challenge."

Sajiv K Menon, business head, Parry Nutraceuticals said, "We have been keen to drive our marketing campaigns through the digi-space also and we have decided that Euro RSCG 4D matrix would be the perfect match for us to drive our ambitious e-commerce plans. We are confident that this will turn out to be a fruitful association."

Source:
Campaign India

Related Articles

Just Published

15 hours ago

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year

15 hours ago

Dentsu reportedly looking to sell Tokyo HQ

A sale could yield close to US$3 billion and be one of Japan's biggest real estate transactions ever, according to published reports

15 hours ago

Ogilvy hires Steve Soechtig to lead global ...

Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025

15 hours ago

Star Sports gets Boman Irani to sabotage English ...

Watch the film conceptualised by the in-house team at Star Sports here