Campaign India Team
Oct 31, 2014

Eulogy Media India wins PR mandate for Royal Orchid

Account won following multi-agency pitch

Eulogy Media India wins PR mandate for Royal Orchid

Royal Orchid Hotels and Regenta Hotels has roped in Eulogy Media India to handle PR and digital duties. The agency will be responsible for developing and managing 'strategic communications', informed an official statement. The account was won following a multi-agency pitch.

Baljee, managing director, Royal Orchid Hotels and Regenta Hotels, said, “Communication is as important as service whether it is with guests of the hotel, the public or any traveller. Ensuring the right message goes to the right TG is of utmost importance in today’s day and age. For this, we needed a PR partner to deliver some interesting customer engagement ides and hence we have given the mandate to Eulogy PR.”

Cyrus Jogina, managing director, Eulogy Media India, said, “Royal Orchid and Regenta Hotels is one of the most well-known brands of Indian hospitality industry. Being a prestigious homegrown Indian brand competing with renowned International players, our communication approach had to focus on addressing the International standards but with an Indian heart and communicating to both Indian and globetrotters. We are delighted that in this multi-agency pitch, Royal Orchid Hotels saw our passion and zeal for creativity and feel honored to be selected as their communications partner.”

Royal Orchid Hotels/ Regenta Hotels operates 28 business and leisure hotels in 20 destinations across India.

Campaign India

Related Articles

Just Published

18 hours ago

Greenlam Laminates unveils a tale of generational ...

Watch the film conceptualised by Dentsu Creative here

18 hours ago

DDB Worldwide hires Chaka Sobhani as international CCO

Chaka Somani's remit is all of DDB's offices around the world

19 hours ago

The CMO's MO: Nikhil Gupta of Signify India on ...

The head of marketing, integrated communications, and commercial operations, South Asia at Signify India delves into the brand's shift in investment focus in order to adapt to the evolving marketing landscape and also reveals what he admires about the Indian railways