Campaign India Team
Oct 31, 2014

Eulogy Media India wins PR mandate for Royal Orchid

Account won following multi-agency pitch

Eulogy Media India wins PR mandate for Royal Orchid

Royal Orchid Hotels and Regenta Hotels has roped in Eulogy Media India to handle PR and digital duties. The agency will be responsible for developing and managing 'strategic communications', informed an official statement. The account was won following a multi-agency pitch.

Baljee, managing director, Royal Orchid Hotels and Regenta Hotels, said, “Communication is as important as service whether it is with guests of the hotel, the public or any traveller. Ensuring the right message goes to the right TG is of utmost importance in today’s day and age. For this, we needed a PR partner to deliver some interesting customer engagement ides and hence we have given the mandate to Eulogy PR.”

Cyrus Jogina, managing director, Eulogy Media India, said, “Royal Orchid and Regenta Hotels is one of the most well-known brands of Indian hospitality industry. Being a prestigious homegrown Indian brand competing with renowned International players, our communication approach had to focus on addressing the International standards but with an Indian heart and communicating to both Indian and globetrotters. We are delighted that in this multi-agency pitch, Royal Orchid Hotels saw our passion and zeal for creativity and feel honored to be selected as their communications partner.”

Royal Orchid Hotels/ Regenta Hotels operates 28 business and leisure hotels in 20 destinations across India.

Source:
Campaign India

Related Articles

Just Published

57 minutes ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.

22 hours ago

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

1 day ago

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?