Eulogy Media India wins PR mandate for Royal Orchid

Account won following multi-agency pitch

Oct 31, 2014 10:55:00 AM | Article | Campaign India Team

Royal Orchid Hotels and Regenta Hotels has roped in Eulogy Media India to handle PR and digital duties. The agency will be responsible for developing and managing 'strategic communications', informed an official statement. The account was won following a multi-agency pitch.

Baljee, managing director, Royal Orchid Hotels and Regenta Hotels, said, “Communication is as important as service whether it is with guests of the hotel, the public or any traveller. Ensuring the right message goes to the right TG is of utmost importance in today’s day and age. For this, we needed a PR partner to deliver some interesting customer engagement ides and hence we have given the mandate to Eulogy PR.”

Cyrus Jogina, managing director, Eulogy Media India, said, “Royal Orchid and Regenta Hotels is one of the most well-known brands of Indian hospitality industry. Being a prestigious homegrown Indian brand competing with renowned International players, our communication approach had to focus on addressing the International standards but with an Indian heart and communicating to both Indian and globetrotters. We are delighted that in this multi-agency pitch, Royal Orchid Hotels saw our passion and zeal for creativity and feel honored to be selected as their communications partner.”

Royal Orchid Hotels/ Regenta Hotels operates 28 business and leisure hotels in 20 destinations across India.