EMotorad and Rannvijay Singha team up for ‘Made for More’ campaign

Pune-based e-mobility company EMotorad has unveiled its latest campaign featuring Rannvijay Singha, one of India’s most recognised television personalities. Known for his adventurous spirit and dynamic screen presence, Singha embodies the attitude behind EMotorad’s new electric cycle, the Ranger — a model designed for versatility across urban roads and rugged terrains.

In the campaign film, Singha channels his reality TV persona, bringing the energy and intensity that fans associate with him. Joined by a look-alike of another reality show personality, the ad uses humour and nostalgia to highlight the spirit of ownership and adventure the Ranger represents.

Mirroring Singha’s fearless approach to life, the Ranger is positioned as a cycle for those who want more from every journey — built for endurance, style and performance. “When I first saw the Ranger, it instantly felt familiar, bold, rugged, and full of character,” said Singha. “It’s not just about getting from one place to another; it’s about how you feel on the way. The Ranger has that attitude — solid, stylish, and made for those who stop at nothing.”

Kunal Gupta, co-founder and chief executive officer of EMotorad, said, “Rannvijay is the epitome of adventure, toughness and fun — qualities that are at the heart of the Ranger. This campaign isn’t just about selling a cycle; it’s about reimagining an iconic reality show moment that reflects his personality both on and off screen.”

With the Ranger, EMotorad continues to drive innovation in India’s e-mobility space, inviting riders to go further and experience an electric cycle designed for exploration and self-expression.