eBay taps W+K India as creative partner

eBay, the online shopping portal, has appointed W+K India as its creative partner following a multi-agency pitch. The online shopping portal has appointed W+K India as its creative partner following a multi-agency pitch.

 “For us eBay  is a natural fit. An in-depth understanding of what they stand for globally possibly tipped the balance in our favour,” said Mohit Dhar Jayal, MD, W+K India. “While most people see them as a dotcom company, for us they are like any other traditional brand with specific 360-degree communication needs. We are looking forward to working with them.”

The campaign, that will lead with television into digital, will be built around the core objective of raising awareness about eBay in India and thus accelerate the adoption of this evolved form of shopping amongst the Indian target audience.

W+K does not handle the eBay account anywhere else globally.