
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
The recent slowdown has led to a knee-jerk cost-cutting virus.I have, obviously, no objection to the concept of cost-cutting.Cost-cutting cannot be dictated by Excel. One cannot say, “travel is now 10% of cost, let’s make it 5%.”My objections are to decisions that make it mandatory to travel by economy or shifting from a five-star hotel to lesser accommodation.If your company’s CEO travels by business class rather than economy, the gains go far beyond his personal comfort.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
She is already a WPP non-executive director on its board.